Refuel Introduces Incoming Freshman to P&G Products
P&G - Consumer Goods - College
P&G sought to capture incoming college freshmen as entry point consumers to establish brand recognition and earn brand loyalty from this specific demographic as they are making their own personal brand decisions for the first time.
Refuel Ensures Covered CA Reaches Hispanic and African American Consumers
Covered California - Healthcare - Hispanic & African American California Residents
Covered California sought to promote and drive awareness of the healthcare options across the state, specifically targeting African American and Hispanic populations.