Teen & Gen-Z Marketing Solutions
Award-Winning Teen Marketing Solutions
Refuel Agency is the leading media + marketing agency for reaching teen consumers (and their parents) and owns the largest in-school media network reaching nearly 50% of the high-school and middle-school audience. Through decades of experience, proprietary research, and campaign data on teen marketing solutions, we know how to precisely target this entry-point, influential consumer. Refuel understands how teens interface with media/marketing messages—both in and outside of school—and how to engage their attention in both environments.
Teen In-School + OOH Media
Refuel’s proprietary in-school teen marketing and media network places your brand front and center in the most high-visibility location possible for a Teen Audience: their schools. With no competing media or marketing units, our back-lit media boards display targeted messaging in the hallways and locker rooms of middle and high school nationwide.
- High-School Source™ and Middle-School Source™, 4’x6’ back-lit boards with programmable LED messaging.
- Customize campaigns by markets, target age, gender and dates.
- Campaigns are often paired with online and social media, and/or promotional program overlays.
- Dozens of third-party studies demonstrate significant increases in brand awareness, intent to purchase and actual purchase/action.
Teen Mobile & Video Marketing
Real-Time Analytics & Media Performance (RAMP™) Report showing all metrics and optimization
With over 90% of teens stating they carry mobile devices “wherever they go”, teen mobile marketing and video marketing is a highly targeted and impactful way to engage directly with this niche audience. Insights from Refuel’s 2019 College Explorer™ Study indicated that video is one of the top attention-grabbing teen marketing solutions. Refuel’s proprietary data sets include identified teen mobile device IDs that enable directly targeted video, mobile display, and social media campaigns directly to your audience.
Sampling and In-School Promotions
(80% of total High Schools)
Photo/Affidavit, Online Portal and 3rd-party Shipment Auditing
Leverage our 30 years of school relationships and tap our network power of administrators, teachers, coaches, nurses, PTOs and more. Product sampling and in-school promotion opportunities drive trial and product consideration. Refuel’s teen sampling networks and programs are the best in the business with unprecedented reach, pricing and efficiency.
Engagement Networks Include:
- Art Class
- After School
- Sports Leagues & Camps
While Millennials were the first digital natives, Gen Z’s are the first social media natives. For today’s teens, personal identity curation lives between the blurred lines of the digital and real world. This makes teen social media marketing a crucial part of any teen-oriented media campaign. Refuel understands how to connect directly with your ideal teen consumer using social media targeting, mobile device IDs, and our proprietary consumer data. Between highly stylized audiences on Facebook, Instagram, Snapchat, and TikTok, Refuel will ensure your brand makes an impact.