College Explorer Series™
The College Explorer Series™ takes a closer look at the college target market’s unique worldview, lifestyle, and habits – and is a must-have resource for successful marketing campaigns. Our extensive college market research report includes:
- Student Snapshot
- College Decision
- Shopping Trends
- Media Usage
- Technology Usage
- Ad Perceptions
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital college consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
About Our College Explorer Series™
The College Explorer™ offers large-scale market research on college students. Our focused study examines the spending habits of college students, digital media consumption, advertising perceptions, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of college students to elicit the most valuable and up-to-date college advertising insights available.
New from the blog
Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital Noise
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced
Cause Marketing in 2020: How the Pandemic is Ushering in a New Era of Brand Purpose
Before the COVID-19 crisis, we were already seeing consumers gravitating towards purpose-driven brands (especially among Gen Z consumers). But now, this crisis could potentially enshrine
What Is Cause Marketing, and How Does it Drive Brand Loyalty?
While cause marketing isn’t new, it is taking the stage in a brand-new way. 2020 is ushering in a new era of marketing, in which