
Beyond Trends: How Gen Z Spending Habits Are Reshaping the Market
Forget everything you thought you knew about consumer loyalty – Gen Z is rewriting the rules with every purchase. Recognizing this trend, many brands are
The College Explorer Series™ takes a closer look at the college target market’s unique worldview, lifestyle, and habits – and is a must-have resource for successful marketing campaigns. Our extensive college market research report includes:
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital college consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
The College Explorer™ offers large-scale market research on college students. Our focused study examines the spending habits of college students, digital media consumption, advertising perceptions, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of college students to elicit the most valuable and up-to-date college advertising insights available.
Forget everything you thought you knew about consumer loyalty – Gen Z is rewriting the rules with every purchase. Recognizing this trend, many brands are
Generation Z doesn’t just buy products; they invest in values. This digital-native cohort, acutely aware of global challenges, has fundamentally reshaped consumer expectations. What’s become
Social media is no longer just a platform for communication and entertainment; it profoundly influences Generation Z’s consumer behavior. For brands looking to effectively engage
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