College Explorer Series™
The College Explorer Series™ takes a closer look at the college target market’s unique worldview, lifestyle, and habits – and is a must-have resource for successful marketing campaigns. Our extensive college market research report includes:
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital college consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
About Our College Explorer Series™
The College Explorer™ offers large-scale market research on college students. Our focused study examines the spending habits of college students, digital media consumption, advertising perceptions, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of college students to elicit the most valuable and up-to-date college advertising insights available.
New from the blog
Why You Should Advertise to College Students (+ How to Win Every Time)
College students are some of the most important and lucrative prospects your brand should be considering when looking to expand your marketing strategies — and
The Spending Habits of College Students: A Marketer’s Guide
College students in the US are at a pivotal point in their journey as budding individuals. Often still funded by parents (but starting to earn
How to Advertise to Greek Life: Marketing to Sororities and Fraternities On-Campus
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating