Marketing to Teens: Now, More Important Than Ever

Generation Z should be a part of every marketing campaign these days. Their spending power, now at over $250 billion+, is impressive in its own right. Add in entry-point consumers, influential brand decision-makers, and early adopters (not to mention digital natives) to the list and this consumer segment becomes a can't miss opportunity. Ignore at your own peril.

We Know More about Gen Z and Millennial Teen Marketing than Any of Our Competitors

Through our proprietary Millennial Teens Digital Explorer TM and Gen Z Digital Explorer TM and third-party efficacy studies, we know the youth market inside and out. With over 20 years of experience in this space, we know which teen marketing trends are effective and utilize only the best tactical approaches to achieve qualified results.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

Largest network of proprietary teen based assets

With access to over 80,000 youth venues, Refuel offers powerful opportunities for brand engagement, exposure and penetration within the teen marketing space. This includes unique access to over 11,000 elementary, middle and high schools due to our long-term contractual relationships with school administrators, teachers and decision-makers. From proprietary high school out-of-home media, to digital, direct marketing, and events and sampling, we offer custom, 360° multi-platform solutions to fit your needs.
Click on our award winning programs below to learn more!

Teen School  Place Based Media

Largest in-School Out-of-Home Media Network

Gen Z and Millennial Teen  Ad Network

Reaching Gen Z on Select Sites That Are Important To Them

Gen Z and Millennial Teen Digital & Mobile Marketing

Digital and Mobile Solutions Reaching this Hard to Reach Audience

Social Media Marketing to Gen Z and Millennial Teens

Social Media Engagement Strategies with Savvy Tweens and Teens

1st Party Teen Data

Email and More via Our Proprietary 1st & 3rd Party Student Database

Featured Posts
Young woman tossing hair while enjoying the music

Marketing to Teens: It's a Mobile and Social World

In case you haven’t heard, today’s teens -- also known as Gen Z -- are kind of a big deal! These digital natives now represent 22 percent of the U.S. population, and by ...

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Refuel Agency President & CEO Derek White Talks Gen Z with the Association of National Advertisers

In looking for ways to target Generation Z — those born between 1995 and 2010 — Just Born Quality Confections, maker of popular candies such as MIKE AND IKE, HOT TAMALES, and ...

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Gen Z is the Heart of the Peer-to-Peer Generation. Is Your Brand Reaching Them the Right Way?

Generation Z teens are growing in buying power by the day. These teens, between the ages of 13-15, are digital natives. This means they are more connected and rely on technology more ...

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Refuel Agency Finds that Over Half of Gen Z Teens Are Texting or Playing Mobile Games While at School

Youth marketing specialist Refuel Agency presents proprietary study on Gen Z teenagers and their digital lifestyles. Click here to download the Press Release. (NEW YORK, NY) Dec 3, 2015 – Today, Refuel Agency, a ...

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Top Reasons Why Digital Is the Best Way to Reach Millennial Teens

Teens today spend 17 or more hours a day looking at a screen; they are the most digitally connected generation ever. In order to reach the teen market, brands must look to ...

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Why Teens Stopped Shopping at Abercrombie & Fitch and Wet Seal (The Guardian)

Refuel Agency CEO, Derek S. White, is quoted in The Guardian's article on the state of marketing at youth clothing brands like American Eagle, Holister, and Abercrombie & Fitch. Read the full article ...

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Featured Posts

FDA - The Real Cost Teen e-Cigarette Prevention

U.S. Food & Drug Administration (FDA) An FDA high school bathroom postering campaign sparking nationwide media coverage In 2014, the FDA launched its first tobacco prevention advertising campaign, "The Real Cost" to educate at-risk ...

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PromGirl Also known as the online prom superstore, PromGirl utilizes the College Ad Network™ to boost prom season sales. Year after year, PromGirl chooses Refuel’s proprietary Teen Source™ out-of-home network to ...

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ESPN refuel agency partnered with the cable channel to raise awareness for ESPN HS magazine among high-school students To raise awareness and drive traffic to the ESPN HS website, refuel agency utilized high school ...

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Spin Master

Spin Master refuel agency was picked to drive sales for Spin Master’s La Dee Da dolls among 6-12 year old girls in the New York market during the launch refuel agency developed and executed ...

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Lenovo refuel agency was selected to promote Lenovo’s “Dream to Do” contest. refuel agency achieved mass reach for Lenovo’s “Dream To Do” contest - which educates Kindergarten through 8th grade students on the possibilities ...

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Dell - Youth Marketing refuel agency raised awareness and brand affinity among soon-to-be college students while driving teens to enter a video competition at dellsuperprom.com To drive teens to enter the DellSuperProm.com competition, refuel ...

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Aeropostale What Makes You Smile” T-Shirt Campaign In its fourth year, the P.S from Aeropostale “What Makes You Smile?” T-shirt design contest expanded to reach nearly 600 elementary schools (1st – 5th graders) across ...

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