Research & Intelligence

#1 in leveraging proprietary research data to produce the best campaign performance

We’re a data driven agency that has invested over $1M on research and data acquisition to help agencies and clients plan better and more effective advertising campaigns. We believe that our client’s campaign performance is the only thing that matters and that our data-driven expertise is essential in producing the best results, and with over 30 years of experience interacting with niche audiences, we know how to deliver.

We believe in better and more data = better campaign performance. Period.

Explorer Series™

For over 30 years, we have been leading the industry through proprietary research studies focused on military, teen, college, and multicultural consumers. The combination of a deep knowledge base and year-over-year marketing data trends provide unique insights to audience behavior that only Refuel can offer. It’s what keeps our team ahead of the game, makes our strategies successful, and keeps our client campaigns performing at a consistently higher level than industry standard.

Having the largest number of unique digital-first omni-channel solutions available,everything we do is set up to help agencies and clients boost their campaigns by offering both online and offline solutions to reach our distinct niche audiences.

Discover our Omni-Channel Solutions→

Efficacy Studies

Our efficacy studies evaluate the impact of campaigns such as OOH, digital, and brand ambassador programs. By focusing from start to completion on data-driven strategies, we provide top-quality high performing campaigns. We offer our clients research solutions that can help ensure that they are getting a positive ROI and can optimize future campaign planning. ROI metrics measured include brand awareness, ad recall, purchase intent/conversions, and opinions. We compare key findings to industry benchmarks to determine success.

Categories include:

Health & Beauty
Candy/Snacks
OTC
Telecom
Automotive
Digital Media
CPG
Public Service
Retail
Business Services
HH Goods
Education

24/7 All-Access to Campaign Performance Data

All of our campaigns are data-driven plus you have 24/7 access to all campaign data through the Refuel Agency Media Performance (RAMP™) platform.

RAMP™ gives you cross-channel visibility into performance allowing our clients and agencies to view the campaign as a whole or drill down to specific results. Our marketing team create and regularly optimize campaign targeting strategies based on the continuing data stream and other exclusive insights.

Exclusive Market Trend and Targeting Insights

As the largest Media + Marketing agency delivering niche audiences to agencies and clients, our research team have exclusive insights from producing billions of campaign impressions over more than three decades, with impressive results. By using quality data to create higher performing campaigns nationwide, we have the incredible ability to bring that success into every campaign; to effectively deliver scale and value across multiple platforms and devices for our clients.

Refuel Audience Data

100% Declared Data Aggregation from Over 15,000+ Partner Sources

Data Acquisition Partners

General & Endemic Website Partnerships

Teen / Young Adult Mobile App
Student Loan Website
Military Entertainment Websites
Military Social Media Platforms
Multicultural News Websites

Data Feed Partnerships

Health Insurance
Auto-Refinancing
Job Applications
Debt Consolidation
Product Warranty

✓ Refuel works with an outsourced data processing team to implement a proprietary hygiene-maintenance process.
✓ All Refuel Data is 100% declared and performance tested before merged with its full data aggregation.
✓ Our data partnerships perform a double-opt-in process.