
How to Launch An Authentic Black History Month Marketing Campaign [With Examples]
Brands this year have hit the ground running to meet their business goals — one of which, for many, is to grow your business and
We’re a data driven agency that has invested over $1M on research and data acquisition to help agencies and clients plan better and more effective advertising campaigns. We believe that our client’s campaign performance is the only thing that matters and that our data-driven expertise is essential in producing the best results, and with over 30 years of experience interacting with niche audiences, we know how to deliver.
We believe in better and more data = better campaign performance. Period.
For over 30 years, we have been leading the industry through proprietary research studies focused on military, teen, college, and multicultural consumers. The combination of a deep knowledge base and year-over-year marketing data trends provide unique insights to audience behavior that only Refuel can offer. It’s what keeps our team ahead of the game, makes our strategies successful, and keeps our client campaigns performing at a consistently higher level than industry standard.
Having the largest number of unique digital-first omni-channel solutions available,everything we do is set up to help agencies and clients boost their campaigns by offering both online and offline solutions to reach our distinct niche audiences.
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Our efficacy studies evaluate the impact of campaigns such as OOH, digital, and brand ambassador programs. By focusing from start to completion on data-driven strategies, we provide top-quality high performing campaigns. We offer our clients research solutions that can help ensure that they are getting a positive ROI and can optimize future campaign planning. ROI metrics measured include brand awareness, ad recall, purchase intent/conversions, and opinions. We compare key findings to industry benchmarks to determine success.
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All of our campaigns are data-driven plus you have 24/7 access to all campaign data through the Refuel Agency Media Performance (RAMP™) platform.
RAMP™ gives you cross-channel visibility into performance allowing our clients and agencies to view the campaign as a whole or drill down to specific results. Our marketing team create and regularly optimize campaign targeting strategies based on the continuing data stream and other exclusive insights.
As the largest Media + Marketing agency delivering niche audiences to agencies and clients, our research team have exclusive insights from producing billions of campaign impressions over more than three decades, with impressive results. By using quality data to create higher performing campaigns nationwide, we have the incredible ability to bring that success into every campaign; to effectively deliver scale and value across multiple platforms and devices for our clients.
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✓ Refuel works with an outsourced data processing team to implement a proprietary hygiene-maintenance process. ✓ All Refuel Data is 100% declared and performance tested before merged with its full data aggregation. ✓ Our data partnerships perform a double-opt-in process. |
Brands this year have hit the ground running to meet their business goals — one of which, for many, is to grow your business and
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen
Since the dawn of smartphones, consumer behavior has been irrevocably altered. The powerful machines we all carry in our pockets have transformed us into full-time
We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops
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