Reach the Active Military Consumer

Tap into this unique audience that spends $47B on sports and recreation

If you’re looking for an active and engaged audience that embraces an outdoor lifestyle, service members are the ultimate demographic. The military audience is 23% more likely than the average American to engage in outdoor activities, making them a rich market for lifestyle outdoor brands. And military consumers spend around $180 on outdoor goods—21% higher than the national average!

Learn how to engage military audiences

Refuel is the leader in military marketing, powered by over 35 years of research and experience. Download our free guide to learn how to connect with military audiences and achieve marketing success.

Learn how to authentically reach the active, loyal military audience.


Military + Outdoor

There are 40 million military members, veterans and dependents with a $1.3T spending power and increasing consumer influence. The average age of active duty military is 28, they are 100% employed, and they are more active outdoors than their civilian counterparts.

0 %
more likely to own a boat*
0 %
more likely to camp overnight**
0 X
more likely to mountain bike***
0 X
more likely to backpack***

* All military compared to general population   ** Post 9/11 Veterans compared to general population   ***Active duty military compared to general population

We Refuel Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants.

We Refuel Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.

We Deliver Military Audiences

Authentically and creatively reach the military audience in a way that only Refuel can offer.

The breadth and depth of our tactical offerings are unsurpassed—with custom global media and sponsorship access to 280+ bases, 400+ military publishers, VSOs, and sourced data on 20M uniques—to ensure your military advertising campaign’s success.

Refuel your Campaign™