Multicultural Marketing Agency | Refuel Agency

Multicultural Marketing

We Deliver Multicultural Audiences

Hispanic | African American | Asian | 30+ ethnicities

Multicultural consumers are the youngest and fastest growing segement in the country. For over 30 years, the team at Refuel has built custom multicultural marketing strategies and omnichannel campaigns that resonate with diverse consumers, ensuring best-in-class results and high returns.

Multicultural omnichannel solutions connect your message with 130 million diverse consumers to refuel Hispanic marketing, African American marketing or Asian American marketing campaigns.

multicultural marketing

Multicultural Consumers have Spending Power

With a population exceeding 130 million, multicultural consumers represent $3.9 trillion in spending power

Multicultural Consumers are Complex

Reaching diverse audiences requires a deep understanding of each one’s cultures and beliefs

Multicultural Consumers are the Future of the U.S.

More than half the population under 18 years old are multicultural and growing over 2.3 million every year

Targeted Solutions to Reach Multicultural Consumers

We’ve cultivated long-term relationships to guarantee effective campaigns with local and hyper-local penetration among local communities and multicultural consumers. With our exclusive data access and proprietary research, everything we do is set up to ensure your campaign’s success.

multicultural marketing

Out-of-Home

Increase brand awareness
with high-impact media in
multicultural communities,
including salons, daycares, c-stores, lunch trucks, bus shelters
and subways

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multicultural marketing

Newspaper

Refuel Exclusive!
Unequaled comprehensive
database of niche multicultural
publications with the best
pricing and turn-around
speed in the industry

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multicultural marketing

Digital

Integrated print + digital solutions with proprietary database of over 1400+ Hispanic, African-American and other multicultural newspapers, magazines, websites, and social media channels

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multicultural marketing

Radio

Refuel offers hyper-targeted and local marketing solutions—one-stop shopping for multi-market (or a single market) local cable, broadcast and
radio buys nationwide including Pandora and Spotify

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We Deliver Multicultural Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants
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We Deliver Multicultural Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

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A Few of Our Success Stories

Learn why top brands and agencies have relied on us for over 30 years to create award-winning, high-return campaigns.

The Refuel Advantage

  • Our in-house research is considered the definitive reference for the industry to effectively market to multicultural audiences, allowing us to stay ahead of breaking market trends.
  • Our multicultural audience experts use 1st party, cross-channel 1:1 targeting data to make the biggest impact for consistently high-performing campaign strategies. 
  • We have partnerships with over 1,000 multicultural publications and media networks to align your campaign message with powerful, relevant content. 
  • Our award-winning local marketing capabilities guarantee out-of-the-box, effective solutions that are guaranteed to perform well.

Leverage Proprietary Research on Multicultural Marketing Trends 

Our in-house research, made up of 100% declared data, is the foundation of our multicultural advertising campaigns and an asset that sets us apart. Our annual Hispanic Explorer Series™ research publication provides a winning strategy for consistent growth and return for multicultural advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience—we know how to deliver this audience. 

  • Proprietary Research
  • Performance Data
  • Insights
  • Efficacy Studies
Explore Research + Intelligence

Refuel your Campaign™

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