Multicultural Niche Audience Marketing | Refuel Agency

We Deliver Multicultural Audiences

Hispanic | African American  | Asian | 30+ ethnicities

#1 Media and Marketing Multicultural Agency to Reach Multicultural Markets

The multicultural population is the youngest and fastest growing consumer segment in the country. As the largest provider of Media + Marketing services reaching select niche audiences throughout the U.S., we use our extensive data to build and execute omni-channel campaigns that resonate with multicultural audiences, ensuring best-in-class results and high returns.  We believe that our clients’ campaign performance is the only thing that matters and that our data-driven expertise is essential in producing the best results. With over 30 years of experience interacting with multicultural markets including the Hispanic market, the African American market, and the Asian market, we know how to deliver.

Multicultural Consumers have Spending Power

With a population expected to reach 130.1M by 2020, they represent $3.9 trillion in spending

Multicultural Consumers are Complex

Reaching diverse audiences requires a deep understanding of each one’s cultures and beliefs

Multicultural Consumers are the Future of the U.S.

More than half the population under 18 years old are multicultural and growing over 2.3M every year

We are the Multicultural and Local Audience Experts

We have a 30-year history of excellence as a multicultural marketing agency reaching niche markets including the Hispanic market, the African American market, the Asian market, and over thirty other ethnicities. We are dedicated to helping agencies and clients authentically and creatively reach multicultural audiences and our solutions provide the best data-driven results through research, planning, creative, media + marketing. Refuel Agency has cultivated long-term relationships to guarantee effective campaigns with local and hyper-local penetration among local communities and multicultural audiences.  

We Deliver Omni-Channel Solutions for Multicultural Audiences

Through our proprietary, omni-channel solutions, Refuel Agency has the unique ability to create award-winning, high return marketing targeting local communities and multicultural audiences. We build campaigns with a deep awareness of audience cultural values and execute through multiple media outlets to place your brand front-and-center of this ever-growing consumer market.

The Refuel Advantage

  • Our in-house research is considered the definitive reference for the industry to effectively market to multicultural audiences, allowing us to stay ahead of breaking market trends.
  • Our multicultural audience experts use 1st party, cross-channel 1:1 targeting data to make the biggest impact for consistently high-performing campaign strategies. 
  • We have partnerships with over 1,000 multicultural publications and media networks to align your campaign message with powerful, relevant content. 
  • Our award-winning local marketing capabilities guarantee out-of-the-box, effective solutions that are guaranteed to perform well.

Proprietary Research on Multicultural Marketing Trends 

We are the only Media + Marketing agency to have in-house research made up of 100% declared data. Our team of award-winning local and multicultural marketing experts use in-house research and exclusive insights to keep campaigns on the track to success. We believe in leveraging our proprietary data sources and multicultural expertise and sharing our research studies and consumer insights to allow agencies and clients plan better and more effective advertising campaigns.
social media marketing

Refuel Intelligence

We Deliver Multicultural Audiences to our Clients

A Few of Our Success Stories​

Refuel your Campaign™