Multicultural
African Americans and Hispanics are among the most influential ethnic groups to the marketing world. Both ethnic groups take a huge part of modern consumer goods and there are very particular marketing strategies to appeal to both Hispanics and African American consumers. Taking advantage of multicultural marketing gives you a huge upper-hand in product advertisements. If you’re not considering a diverse audience while you market, you are missing out on an array of opportunities.
360° Multicultural Advertising Solutions
Refuel reaches millions of multicultural consumers everyday. Our broad range of marketing services effectively surround consumers with targeted, multi-platform advertising messages. Our proprietary digital networks and special sales relationships with over 1500 multicultural publishers give you the efficiencies to reach this powerful audience with one buy.
Click on our award winning programs below to learn more!
TARGETED MEDIA SOLUTIONS TM
Out-of-Home Media, Spot and Local TV and Radio
DIVERSITY NEWS NETWORK TM
Access to 1400+ Multicultural Newspapers, Magazines, Websites & Social Media Pages
MULTICULTURAL AUDIENCE DIRECT TM
Digital, Social Media, Email and More via our Proprietary 1st Party Data
ETHNIC MOBILE TARGETING
Geo-Fencing and Tracking
DIGITAL & SOCIAL SOLUTIONS
Full Suite of Multicultural Targeting Solutions
EVENTS & SAMPLING
Custom Events, Promotions and Sampling
The Hispanic Job Search: Methods, Preferences and Outlook
A growing number of Hispanics means a growing number of Hispanics looking for work. In fact, two in five plan to find jobs in the near future. Which jobs do they favor, and ...
Meet The Hispanic Holiday Shopper
Wish lists and discounts and impulse buys, oh my! The Hispanic consumer has buying habits all their own, and they’re quickly redefining marketing strategies among retailers big and small. But what separates this ...
Hispanics Spend More Than Other Americans on These 3 Things
There are a lot of ways you could spend $1.3 trillion. That’s precisely the current spending power of the Hispanic American community. To find out how exactly what hispanics spend on, Refuel, a ...
New Study: Where Do Hispanics Stand On Politics?
The exploding Hispanic population is poised to influence every aspect of American life -- and Hispanic politics is no exception. Considering today’s contentious political environment, this power is not to be underestimated. Views ...
Your Next Big Opportunity: How to Market to Hispanic Consumers
How do Hispanic consumers view digital content and ads? Do Hispanic consumers prefer ads in Spanish or English? New research from Refuel Agency’s first proprietary Hispanic Explorer consumer research study sheds light on these ...
New Research: 5 Insights to Reach Hispanic Consumers Online
CMOs from virtually every industry are taking notice of the growth prospects that the Hispanic community presents -- At 56.7 million strong, the Hispanic population accounts for 17.6% of U.S. inhabitants and accounts ...
Refuel Agency Debuts its First Ever Hispanic Research Study
The 2017 Refuel Agency Hispanic ExplorerTM represents our first in-depth study on this powerful consumer demographic. With Hispanic purchasing power projected to reach $1.7 trillion in 2020, and a median age of ...
2017 Hispanic Explorer Market Research Study
2017 Hispanic Explorer Market Research Study For the first time ever, Refuel has expanded its Explorer study series to include the powerful Hispanic market and consumers. This study provides key insights to better ...
Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)
SANTA BARBARA, CALIF. (April 6, 2017) – Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa ...
NNPA and NAHP Join Forces to Create National Advertising Task Force
NEW YORK, NY SEPTEMBER 30, 2015 – Refuel Agency, a leader in youth, military and multicultural marketing and media placement, along with the National Newspaper Publishers Association (NNPA) and National Association of ...
NNPA and NAHP Press Conference to Be Held on Tuesday, 9/29/15 in Washington, D.C.
(NEW YORK, NY) September 28, 2015 –The National Newspaper Publishers Association (NNPA) and National Association of Hispanic Publishers (NAHP) will be holding a press conference to unveil a “ground breaking alliance” for ...
NAHP and Refuel Agency Announce the Launch of the Diversity Ad Network (DAN)
Strategic Partnership to Include Digital Advertising Placement Services Representing Hispanic Publishers. Click here to download the Press Release. (NEW YORK, NY) September 25, 2014 re:fuel agency, a leader in Youth, College, Military and Multicultural ...
Refuel Agency Wins Award for Best Hispanic Print Advertising Campaign & Execution
We’re honored to be selected as the winner for Top Hispanic Print Advertising Campaign and Execution from Portada for our work with Verizon. Our print campaign with Verizon built a groundswell of interest ...
Gillette
Gillette Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel The company was looking to place the Gillette Fusion brand directly into an environment ...
Emirates Airlines
Emirates Airlines Emirates Airlines selected Refuel Agency’s Diversity Ad Network ™ (DAN), to reach Indians residing in the U.S. The goal was to encourage brand loyalty and highlight the benefits of the ...
Bein Sports
Bein Sports Bein Sports leveraged the Hispanic Ad Network™, to promote and build awareness of the Bein Sports network to the Hispanic community. A comprehensive print campaign utilizing Refuel’s Hispanic News Network™ was developed ...
Army National Guard
Army National Guard refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets. refuel developed and launched the “Gol Brazil ...
Colgate
Colgate refuel agency was chosen to drive awareness and purchase intent for their ProClinical toothpaste In order to reach African-American women in an uncluttered environment - focused on looking and feeling good - refuel ...
