Multicultural Marketing Agency | Refuel Agency

We Deliver Multicultural Audiences

Hispanic | African American  | Asian | 30+ ethnicities

multicultural marketing

Connect Your Message with 130.1 Million Entry-Point Multicultural Consumers

The multicultural consumer segment is the youngest and fastest growing in the country. For over 30 years, the team at Refuel has built custom multicultural marketing strategies and omnichannel campaigns that resonate with multicultural consumers, ensuring best-in-class results and high returns. We believe that our clients’ Hispanic marketing campaign, African American marketing campaign, or Asian American marketing campaign performance is the only thing that matters, and that our data-drive expertise is essential in producing the best results.  

Learn why top brands and agencies choose us to reach the Gen Z consumer audience.  

Multicultural Consumers have Spending Power

With a population expected to reach 130.1M by 2020, they represent $3.9 trillion in spending

Multicultural Consumers are Complex

Reaching diverse audiences requires a deep understanding of each one’s cultures and beliefs

Multicultural Consumers are the Future of the U.S.

More than half the population under 18 years old are multicultural and growing over 2.3M every year

Trust the Experts to Deliver Results

At Refuel, we are dedicated to helping brands and agencies authentically and creatively reach the Hispanic market, the African American market, the Asian American market, and over thirty other ethnicities across the nation.  

 That’s why we’ve cultivated long-term relationships to guarantee effective campaigns with local and hyper-local penetration among local communities and multicultural consumers. With our exclusive data access and proprietary research, everything we do is set up to ensure your multicultural marketing campaign’s success.  

multicultural marketing
multicultural marketing

Drive Repeat Impressions with Multicultural Omnichannel Solutions

Our digital-first omnichannel approach provides us with the unique ability to create award-winning, high-return multicultural marketing campaigns through local communities. Our expert strategists use extensive data knowledge to execute award-winning, high return campaigns targeted specifically for youth, teen, and Gen Z consumers. 

Our Multicultural Marketing Omnichannel Solutions

Targeted media and promotional tactics to reach and engage your consumers

multicultural marketing

Out-of-Home

Increase brand awareness with high-impact media in multicultural
communities, including salons, daycares, c-stores, lunch
trucks, bus shelters and
subways

multicultural marketing

Newspaper

Unequaled comprehensive
database of niche
multicultural publications with
best pricing and turn-around
speed in the
industry

multicultural marketing

Digital

Integrated print + digital solutions
with proprietary database of over
1400+ Hispanic, African-American and other multicultural newspapers, magazines, websites, and social
media channels

multicultural marketing

Radio

Refuel offers hyper-targeted and local marketing solutions–one-stop
shopping for multi-market (or a single market) local cable, broadcast
and radio buys nationwide including Pandora and Spotify

The Refuel Advantage

We Deliver Multicultural Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants

We Deliver Multicultural Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

A Few of Our Success Stories

Clients come back time and time again, not because we are headquartered in Santa Barbara, but because our programs deliver great ROI. We are consummate professionals, sages in our space, provide exceptional client value and perks… plus are fun to work with!

Leverage Proprietary Research on Multicultural Marketing Trends 

Our in-house research, made up of 100% declared data, is the foundation of our multicultural advertising campaigns and an asset that sets us apart. Our annual Hispanic Explorer Series™ research publication provides a winning strategy for consistent growth and return for multicultural advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience – we know how to deliver this audience. 

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Refuel your Campaign™