African Americans and Hispanics are among the most influential ethnic groups to the marketing world. Both ethnic groups take a huge part of modern consumer goods and there are very particular marketing strategies to appeal to both Hispanics and African American consumers. Taking advantage of multicultural marketing gives you a huge upper-hand in product advertisements. If you’re not considering a diverse audience while you market, you are missing out on an array of opportunities.
Multicultural Marketing: Speak to the Youngest and Fastest Growing Consumer Segment in the U.S
With the multicultural market expected to reach 79.1M by 2020, representing $4.6 trillion in total spending - these are today's, as well as tomorrow's, power consumers. Multicultural youths are the future of the U.S. - growing by over 2.3M every year. Advertising and marketing to Hispanics, African Americans and other influential ethnic groups, requires a deep understanding of their specific cultures and the roles they play within their daily lives.
Strategic Multicultural Content Alliances
Refuel is the exclusive sales representative for the African American National Newspaper Publishers Association (NNPA) and the National Association of Hispanic Publishers (NAHP). These exclusive partnerships, along with many others, provide tremendous access nationally, regionally and locally.
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360° Multicultural Advertising Solutions
Refuel reaches millions of multicultural consumers everyday. Our broad range of marketing services effectively surround consumers with targeted, multi-platform advertising messages. Our proprietary digital networks and special sales relationships with over 1500 multicultural publishers give you the efficiencies to reach this powerful audience with one buy.
Click on our award winning programs below to learn more!
TARGETED MEDIA SOLUTIONS TM
Out-of-Home Media, Spot and Local TV and Radio
DIVERSITY NEWS NETWORK TM
Access to 1400+ Multicultural Newspapers, Magazines, Websites & Social Media Pages
MULTICULTURAL AUDIENCE DIRECT TM
Digital, Social Media, Email and More via our Proprietary 1st Party Data
ETHNIC MOBILE TARGETING
Geo-Fencing and Tracking
DIGITAL & SOCIAL SOLUTIONS
Full Suite of Multicultural Targeting Solutions
EVENTS & SAMPLING
Custom Events, Promotions and Sampling