Multicultural Marketing | Refuel Agency

Diversify
your
Campaigns

Hispanic | African American | Asian | 30+ ethnicities

Multicultural consumers are the youngest and fastest growing segment in the country. For over 30 years, the team at Refuel has built custom multicultural marketing strategies and omnichannel campaigns that resonate with diverse consumers, ensuring best-in-class results and high returns. Connect your message with 130 million diverse consumers to refuel Hispanic marketing, African American marketing or Asian American marketing campaigns.

Diversify
your
Campaigns

Hispanic | African American | Asian | 30+ ethnicities

Multicultural consumers are the youngest and fastest growing segment in the country. For over 30 years, the team at Refuel has built custom multicultural marketing strategies and omnichannel campaigns that resonate with diverse consumers, ensuring best-in-class results and high returns. Connect your message with 130 million diverse consumers to refuel Hispanic marketing, African American marketing or Asian American marketing campaigns.

Refuel your campaignTM

Targeted Solutions to Reach Multicultural Consumers

We’ve cultivated long-term relationships to guarantee effective campaigns with local and hyper-local penetration among local communities and multicultural consumers. 

Newspaper

Refuel Exclusive!
Unequaled comprehensive database of niche multicultural publications with the best pricing and turn-around in the industry

OOH

Increase brand awareness to diverse consumers with high-impact media in multicultural communities, including salons, daycares, c-stores, lunch trucks, bus shelters and subways

Radio

Hyper-targeted and local marketing solutions—one-stop shopping for multi-market (or a single market) local cable, broadcast and radio buys nationwide including Pandora and Spotify

Digital

Target multicultural audiences via social channels plus integrated print + digital solutions with proprietary database of over 1400+ Hispanic, Black, Asian and other multicultural publishers


The Refuel Advantage

Multicultural + Local Media Experts

  • Our in-house research is considered the definitive reference for the industry to effectively market to multicultural audiences, allowing us to stay ahead of breaking market trends.
  • Our multicultural audience experts use 1st party, cross-channel 1:1 targeting data to make the biggest impact for consistently high performing campaign strategies.
  • We have partnerships with over 1,000 multicultural publications and media networks to align your campaign message with powerful, relevant content.
  • Our award-winning local marketing capabilities guarantee out-of the-box, effective solutions that are guaranteed to perform well.

A Few of Our Success Stories

Learn why top brands and agencies have relied on us for over 30 years to create award-winning, high-return campaigns

Client: Covered California

Covered California sought to promote and drive awareness of the healthcare options across the state, specifically targeting African American and Hispanic populations.

Solution: Hispanic Explorer Series™

14M+
Print Impressions

171M+
OOH Impressions

We Refuel Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants.

We Refuel Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.

Leverage
Proprietary
Research

On Multicultural Consumer Marketing Trends

Our in-house research, made up of 100% declared data, is the foundation of our multicultural advertising campaigns and an asset that sets us apart. Our annual Hispanic Explorer Series™ research publication provides a winning strategy for consistent growth and return for multicultural advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience—we know how to deliver this audience.

Proprietary Research | Performance Data | Insights | Efficacy Studies

Refuel your Campaign™