Multicultural Explorer Series™
The Multicultural Explorer Series™ is a research study that takes a closer look at this unique market’s worldview, lifestyle, and habits – and is a must-have resource for successful Multicultural advertising campaigns.
Our extensive research targets Hispanic, Black, Asian and other diverse audiences:
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital Multicultural consumer audience. Our peerless multicultural marketing research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our multicultural marketing strategies successful, and keeps our clients’ campaign performance strong.
About Our Multicultural Explorer Series™
The Multicultural Explorer™ is the only large-scale Multicultural-focused study that examines Hispanics, Asians, African Americans spending habits, media usage, digital media consumption, advertising perception, higher education decisions, and career choices.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of Hispanic consumers to elicit the most valuable and up-to-date Multicultural advertising insights and marketing trends available.
New from the blog
The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying
Hispanic Heritage Month, observed from September 15th to October 15th, is a time to honor and celebrate the rich cultural contributions of the Hispanic community.
The face of America is changing — Gen Z is the most multicultural generation to date. We’ve explained in a previous post why your general