Multicultural Explorer Series™
The Multicultural Explorer Series™ is a research study that takes a closer look at this unique market’s worldview, lifestyle, and habits – and is a must-have resource for successful Multicultural advertising campaigns.
Our extensive research targets Hispanic, Black, Asian and other diverse audiences:
- Demographics
- Political Views
- Shopping Habits
- Higher Ed & Careers
- Media Preferences
- Ad Perceptions
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital Multicultural consumer audience. Our peerless multicultural marketing research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our multicultural marketing strategies successful, and keeps our clients’ campaign performance strong.
About Our Multicultural Explorer Series™
The Multicultural Explorer™ is the only large-scale Multicultural-focused study that examines Hispanics, Asians, African Americans spending habits, media usage, digital media consumption, advertising perception, higher education decisions, and career choices.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of Hispanic consumers to elicit the most valuable and up-to-date Multicultural advertising insights and marketing trends available.
New from the blog
3 Ways to Reach Hispanic Consumers with Out-Of-Home Media
The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying
The Power of Print Advertisement in Political Advertising
As the 2022 election grows closer, political advertisers are optimizing their campaign strategies. At almost 80 million strong, multicultural voters represent a third of constituents in the upcoming
The Secret to Reaching the Black Community in 2022: Local Marketing
The Black consumer audience in the U.S. is a vital pulse of culture, trendsetting, and innovation—and an important target audience for your brand. But knowing