Multicultural Explorer

Multicultural Explorer Series™

The Multicultural Explorer Series™ is a research study that takes a closer look at this unique market’s worldview, lifestyle, and habits – and is a must-have resource for successful Multicultural advertising campaigns.

Our extensive research targets Hispanic, Black, Asian and other diverse audiences:

  • Demographics
  • Political Views
  • Shopping Habits
  • Higher Ed & Careers
  • Media Preferences
  • Ad Perceptions
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A winning marketing strategy starts with the best market research

For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital Multicultural consumer audience. Our peerless multicultural marketing research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our multicultural marketing strategies successful, and keeps our clients’ campaign performance strong. 

About Our Multicultural Explorer Series™

The Multicultural Explorer™ is the only large-scale Multicultural-focused study that examines Hispanics, Asians, African Americans spending habits, media usage, digital media consumption, advertising perception, higher education decisions, and career choices. 

Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of Hispanic consumers to elicit the most valuable and up-to-date Multicultural advertising insights and marketing trends available. 

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