Teen Youth Niche Audience Marketing | Refuel Agency

We Deliver Teen Audiences

on campus advertising

Connect Your Message with 151 Million Entry-Point Gen Z Consumers

Gen Z is a new kind of consumer – and they’re shaping the world in their image. For over 30 years, the team at Refuel has built custom teen marketing strategies and omnichannel campaigns using our exclusive direct access to 11,000+ schools and 80,000+ youth venues nationwide. We also invest in proprietary research and data to understand the latest teen consumer trends, and everything we do is set up to help agencies and clients boost their teen advertising campaigns by offering online and offline solutions.  

Learn why top brands and agencies choose us to reach the Gen Z consumer audience.  

Gen Z is Large

Youths ages 4 to 24 account for 151.1M people in the U.S. with $250B+ spending power and growing 

Gen Z is Influential

Entry-point consumers, influential brand decision-makers and early adopters 

Gen Z is Multicultural

More than 50% of the population under 18 identifies as multicultural and growing by over 2.3M very year

Trust the Experts to Deliver Results

The teen consumer audience evolves quickly and often – their shifting media usage, messaging preferences, and device choices makes it challenging for advertisers to consistently and uniformly reach them. To add to the challenge, advertisers must work within regulations that restrict advertising to audiences under the age of 18. That’s where Refuel comes in.  

As industry experts with the largest youth marketing data knowledge and proprietary access, we keep our finger on the pulse of the ever-changing youth, teen, and Gen Z consumers. This is one of the many reasons why our target teen ad campaigns are more successful and better across the board, promising consistent performance and higher return.  

Drive Repeat Impressions with Gen Z Omnichannel Solutions

Our digital-first omnichannel approach provides us with the unique ability to create award-winning, high-return Gen Z marketing campaigns both online and offline.  

Our expert strategists use extensive data knowledge to execute award-winning, high return campaigns targeted specifically for youth, teen, and Gen Z consumers.

Our Teen Marketing Omnichannel Solutions

Targeted media and promotional tactics to reach and engage your consumers

marketing to high school students

In-School
Media

We offer 18,000+
displays, delivering
over 21M impressions in
8,194 middle and
high schools
nationwide

Mobile

Teens are 2x more likely than the general pop to take action after seeing a mobile ad. We offer precision targeting and measurable ROI

marketing to high school students

Sampling

Sampling is the 2nd-
most attention-grabbing tactic among Gen Z
teens (41%). Share products with Gen Z directly on campuses

marketing to high school students

Video

91% of teens watch
videos. 63% take a
consumer action after seeing video ads
(37% more likely
than the general pop)

marketing to high school students

Social

Over 66% of Gen Z take action after seeing ads on social media. Our full-service social capabilities span owned, earned and paid media options.

marketing to high school students

In-School
Promotions

In-school promotions
targeting high school students encourages students to take action
and engage
with advertisers

The Refuel Advantage

The Refuel Advantage

We Deliver Gen Z Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants

We Deliver Gen Z Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

A Few of Our Gen Z Success Stories

Clients come back time and time again, not because we are headquartered in Santa Barbara, but because our programs deliver great ROI. We are consummate professionals, sages in our space, provide exceptional client value and perks… plus are fun to work with!

Leverage Proprietary Research on Gen Z Consumer Marketing Trends

Our in-house research, made up of 100% declared data, is the foundation of our teen advertising campaigns and an asset that sets us apart. Our annual Gen Z Explorer Series™ research publication provides a winning strategy for consistent growth and return for Gen Z advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience – we know how to deliver this audience. 

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Refuel your Campaign™