Teen Marketing | Refuel Agency

We Deliver Teen Audiences

Gen Z is shaping the world in their image.

For over 30 years, Refuel has built custom teen marketing strategies using our exclusive direct access to 11,000+ schools and 80,000+ youth venues nationwide. Our proprietary research is the foundation of campaigns that consistently help agencies and clients reach their teen advertising campaigns goals. Connect your message with 151 million entry-point consumers. Learn why top brands and agencies choose us to reach the teen audience.

We Deliver
Teen
Audiences

Gen Z is shaping the world in their image.

For over 30 years, Refuel has built custom teen marketing strategies using our exclusive direct access to 11,000+ schools and 80,000+ youth venues nationwide. Our proprietary research is the foundation of campaigns that consistently help agencies and clients reach their teen advertising campaigns goals. Connect your message with 151 million entry-point consumers. Learn why top brands and agencies choose us to reach the teen audience.

Refuel your campaignTM

Media tactics to engage Gen Z consumers

Our digital-first omnichannel approach offers the unique ability to create high-return Gen Z marketing campaigns.

In-School Media

Refuel Exclusive!
We offer 18,000+ displays, delivering
406 million+ impressions in 8,194 middle and high schools nationwide

Mobile

Teens are 2x more likely than the general pop to take action after seeing a mobile ad. We offer precision targeting and measurable ROI.

Sampling

Sampling is the 2nd-most attention-grabbing tactic among Gen Z teens (41%). Share products with teen consumers and influencers in school.

Video

91% of teens watch videos and 63% take  consumer action after seeing video ads (37% more likely than the general pop)

Social Media

Over 66% of Gen Z take action after seeing ads on social media. Our full-service capabilities span paid media options.

In-School Promotions

In-school promotions targeting high school students encourages students to take action and engage with advertisers


The Refuel Advantage

Reach + Engage Teen Consumers

  • Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.

  • We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.

  • Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.

  • We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.

Teen Success Stories

Learn why top brands and agencies have relied on us for over 30 years to create award-winning, high-return Gen Z campaigns

Client: U.S. Food and Drug Administration

After launching the first iteration of “The Real Cost” campaign against tobacco, the FDA sought to expand their message to teens to include the dangers of e-cigarette use and vaping.

Solution: Gen Z Explorer Series™

761M+
Impressions

10,000
High Schools

We Refuel Brands

We’ve worked with almost half of all Fortune 500
companies as well as new media giants.

We Refuel Agencies

We’ve worked with most of the top 100 ad agencies,
as well as hundreds of boutique and specialty shops.

Leverage
Proprietary
Research
on Young
Adults

Gen Z Marketing Trends

Our in-house research, made up of 100% declared data, is the foundation of our teen advertising campaigns and an asset that sets us apart. Our annual Gen Z Explorer Series™ research publication provides a winning strategy for consistent growth and return for Gen Z advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results and, with three decades of experience, we know how to deliver this audience. 

Proprietary Research | Performance Data | Insights | Efficacy Studies

Refuel your Campaign™