Teen Youth Niche Audience Marketing | Refuel Agency

teen-niche-marketing

We Deliver Teen Audiences

Gen Z is shaping the world in their image. For over 30 years, Refuel has built custom teen marketing strategies using our exclusive direct access to 11,000+ schools and 80,000+ youth venues nationwide. Our proprietary research is the foundation of campaigns that consistently help agencies and clients reach their teen advertising campaigns goals.

Teen omnichannel solutions connect your message with 151 million entry-point consumers. Learn why top brands and agencies choose us to reach the teen audience.

Gen Z is Large

Youths ages 4 to 24 account for 151 million people in the U.S. with $250B+ spending power and growing 

Gen Z is Influential

Entry-point consumers, influential brand decision-makers and early adopters 

Gen Z is Multicultural

More than 50% of the population under 18 identifies as multicultural and growing by over 2.3 million every year

Targeted media tactics to engage Gen Z consumers

Our digital-first omnichannel approach offers the unique ability to create award-winning, high-return Gen Z marketing campaigns both online and offline.  

marketing to high school students

In-School
Media

Refuel Exclusive!
We offer 18,000+
displays, delivering
406 million+ impressions
in 8,194 middle and
high schools nationwide

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Mobile

Teens are 2x more likely than the general pop to take action after seeing a mobile ad. We offer precision targeting and measurable ROI

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marketing to high school students

Sampling

Sampling is the 2nd-
most attention-grabbing tactic among Gen Z
teens (41%). Share products with Gen Z directly on campuses

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marketing to high school students

Video

91% of teens watch
videos and 63% take 
consumer action after
seeing video ads
(37% more likely
than the general pop)

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marketing to high school students

Social

Over 66% of Gen Z take action after seeing ads
on social media. Our
full-service social
capabilities span paid
media options.

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marketing to high school students

In-School
Promotions

In-school promotions
targeting high school students encourages students to take action
and engage
with advertisers

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We Deliver Gen Z Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants
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We Deliver Gen Z Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

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A Few of Our Gen Z Success Stories

Clients come back time and time again, not because we are headquartered in Santa Barbara, but because our programs deliver great ROI. We are consummate professionals, sages in our space, provide exceptional client value… plus are fun to work with!

The Refuel Advantage

The Refuel Advantage

  • Our solutions span all youth consumers—including high school students, middle school students, and tweens—and we're experts at working within regulations for advertising to audiences under the age of 18.
  • We own exclusive relationships and/or proprietary media networks at 80,000 youth venues (from elementary to college venues).
  • Our annual in-house youth marketing data research study is considered the definitive reference text for the industry to effectively market to teen audiences, allowing us to stay ahead of breaking market trends.
  • We have a knowledge database of tens of thousands of targeted campaigns, noting success metrics around tactical mix and execution variables.

Leverage Proprietary Research on Gen Z Consumer Marketing Trends

Our in-house research, made up of 100% declared data, is the foundation of our teen advertising campaigns and an asset that sets us apart. Our annual Gen Z Explorer Series™ research publication provides a winning strategy for consistent growth and return for Gen Z advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results and, with three decades of experience, we know how to deliver this audience. 

  • Proprietary Research
  • Performance Data
  • Insights
  • Efficacy Studies
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Refuel your Campaign™

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