About Refuel Agency Niche Marketing | Santa Barbara, CA

About Us


We Are the Agency Who Delivers Target Audiences

We’re a specialist agency and the largest provider of Media + Marketing services reaching select target audiences throughout the United States.

We work closely with both advertising agencies and clients and help them advertise directly to these niche audiences including military personnel & their families, Gen Z, teens, college students, and multicultural markets including Hispanic, Asians and African Americans.

We’ve been doing this for over 30 years and in that time have worked with almost half of all Fortune 500 companies as well as most top 100 agencies and many boutique agencies, reaching over $1.5B in total billings. We’re owned by Prospect Capital (NASDAQ: PSEC) a leading Business Development Company with over $6B in investment assets, and we’re headquartered in beautiful Santa Barbara with offices in New York, Los Angeles and Princeton.


We Refuel Your Campaign

With our unique digital first omni-channel approach, everything we do is set up to help agencies and clients boost their advertising campaigns by offering both online and offline solutions to reach our distinct niche audiences.


Precision targeting
via proprietary
audience data


Exclusive access
to 97 million
device IDs.


1B+ proprietary
network impressions 
per month.


and product
sampling programs.


Full-service media
planning, buying,
and trafficking
for 5,000+ pubs.


Social profile data
matching to yield
superior engagement

We Are An Award-Winning Agency


We Have a Highly Successful 30 year Company Heritage

We come from the most renowned youth, military and multicultural media and marketing firms with over a 30-year history of excellence. We continue to this day to be dedicated to helping agencies and clients authentically and creatively reach their audiences through research, planning, creative, media and marketing, and of course producing the best data-driven results.


We Believe in What's Best for our Clients

At Refuel Agency, we believe in being a top performing partner to the brands and agencies we serve. We believe in conscientiously leveraging our audience expertise and data to drive exceptional campaign performance for our clients. 

Beyond that, we believe in the people and organizations that are a part of the niche audience we have worked with for over 30 years. Refuel Agency wouldn’t be Refuel Agency without our teen, college, multicultural, and military partners. 

That’s why for every advertisement we place in our proprietary media networks in schools, on campus, and on bases, a portion of the profits go directly back to these communities and organizations to help them flourish. It’s also why we work closely with organizations such as MWR (U.S. Army Family Morale, Welfare, and Recreation) to support our military as well as the LAGRANT Foundation to foster access to ethnic minorities in the advertising and marketing space. 

And most of all, we believe that what’s best for us is defined by what’s best for both our clients and the communities we touch and serve.

Refuel your Campaign™