About Refuel Agency Niche Marketing | Santa Barbara, CA

About Us


We Are the Agency Who Delivers Niche Audiences

We’re a specialist Agency and the largest provider of Media + Marketing services reaching select niche audiences throughout the United States.

We work closely with both advertising agencies and clients and help them advertise directly to these niche audiences including military personnel & their families, Gen Z, teens, college students, and multicultural markets including Hispanic, Asians and African Americans.

We’ve been doing this for over 30 years and in that time have worked with almost half of all Fortune 500 companies, reaching over $1.5B in total billings. We’re owned by Prospect Capital (NASDAQ: PSEC) a leading Business Development Company with over $6B in investment assets, and we’re headquartered in beautiful Santa Barbara with offices in New York, Los Angeles and Princeton.

We Are An Award-Winning Agency


We Have a Highly Successful 30 year Company Heritage

We come from the most renowned youth, military and multicultural media and marketing firms with over a 30-year history of excellence. We continue to this day to be dedicated to helping agencies and clients authentically and creatively reach their audiences through research, planning, creative, media and marketing, and of course producing the best data-driven results.


We Believe in Producing the Best Data-driven Results

We believe that our clients campaign performance is the only thing that matters and that our data-driven expertise is essential in producing the best results, and with over 30 years of experience interacting with niche audiences, we know how to deliver.

We believe that our proprietary research studies and consumer insights, combined with our proprietary media platforms, boost our client’s campaigns with an omni-channel approach delivering digital, mobile, social, experiential, video, out-of-home, TV and print advertising to effectively reach and influence our niche audiences.

We believe in leveraging our proprietary data sources and audience expertise, and sharing our annual Military Explorer, College Explorer, Teen Gen Z Explorer and Digital Explorer research studies to help agencies and clients plan more effective advertising campaigns.

We believe in better and more data = better campaign performance. Period.

Refuel your Campaign™