Military Marketing | Refuel Agency

#1 in Delivering Military Audiences

Authentically and creatively reach the military audience in a way that only Refuel that can offer.

The breadth and depth of our tactical offerings are unsurpassed—with custom global media and sponsorship access to 280+ bases, 400+ military publishers, VSOs, and sourced data on 20M uniques—to ensure your military advertising campaign’s success. We have strategically delivered data-driven campaigns to active duty military, military families, Department of Defense civilians, and veterans for over 30 years.

Military omnichannel solutions connect your message with 42 million hard-to-reach Military consumers.

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Active Duty

1.3 million

active duty

46%

Gen Z

$81.2B+

spending power

refuel agency

Reserve / Guard

1.1 million

reserve/guard

33%

Gen Z

$65.9B+

spending power

refuel agency

Active Military Families

1.0 million

military spouses

51%

married DoD

$265.6B

spending power

refuel agency

Military Veterans

19 million

veterans (non-retiree)

2.0M

retirees

$968.6B

spending power

Reach, Engage and Convert Military Consumers with Precision

Targeted media and promotional tactics to reach and engage your consumers

Digital
Media

Display, native, video, streaming, OTT, email, newsletters, geo fencing, device ID, and paid search

military marketing

Events +
Experiential

Promotional and sponsorship
opportunities including
popular BaseFEST festival

Out-of-Home

Retargeting + Social
Extension

Static, signage, content boards and digital out-of-home networks

Militaryscapes ™

Dorm + Fitness
Centers

Refuel Exclusive!
Effective large format
media signage on
280 Bases

Print
Media

Advertise to military
audiences in 400+
military print
publications 

Social
Media

Social and community influence to yield
superior engagement
and ROI

We Deliver Military Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants

We Deliver Military
Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

A Few of Our Military Success Stories

Our digital and on-base relationships provide the unique ability to create award-winning, high-return military marketing campaigns. See how we successfully refueled campaigns for top brands and agencies.

The Refuel Advantage

Leverage Proprietary Research on Military Marketing Trends

Our in-house research, made up of 100% declared data from over 15,000 sources, is the foundation of our military advertising campaigns and an asset that sets us apart. Our annual Military Explorer Series ™ research publication provides a combat strategy for consistent growth and return for military advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience – we know how to deliver this audience.  

  • Proprietary Research
  • Performance Data
  • Insights
  • Efficacy Studies

Refuel your Campaign™