Military Marketing

AMERICA’S #1 MILITARY MARKETING & ADVERTISING AGENCY

Reach 47M Military Consumers.
Any Channel.
Anywhere.

Stop guessing. We are the only agency delivering true omnichannel military marketing, from exclusive advertising on military bases to precision digital targeting. Connect your brand to the $3.8 Trillion military economy with authentic, compliant campaigns.

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$3.8T

Spending Power

47M

Audience Reach

50%

Fortune 500 Clients

$2B+

Total Billings

35+

Years Experience

Your Full-Service Partner for Military & Veteran Marketing

Reaching the military community requires more than just geofencing a base. It requires authentic connection across the entire lifecycle, from recruitment to retirement.

OMNICHANNEL PRECISION


Our proprietary data powers high-performing military digital targeting, programmatic, and social campaigns that connect with consumers off-base and online.

EXCLUSIVE BASE ACCESS


We hold the keys to the gated market with exclusive advertising on military bases across 280+ installations, placing your brand where competitors can't.

COMPLIANCE & SAFETY


Navigate complex Military regulations with confidence. We ensure your creative is compliant, culturally accurate, and brand-safe.

Active Duty Military

$71.4 Billion

Spending Power

1.3M

Active Duty

43%

Gen Z

Reserve/ National Guard

$96.5 Billion

Spending Power

0.8M

Reserve/Guard

$134.6K

Household Income

Military Veterans/Retirees

$1.9 Trillion

Spending Power

17.9M

Veterans (non-retiree)

2.2M

Retirees

Spouses (Active, Veteran, Reserve, Retiree)

$1.75 Trillion

Spending Power

14.2M

Military Spouses

50%

Married DoD

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One Partner. Total Market Coverage.

Targeted military media buying and omnichannel marketing services designed for the modern consumer.

Digital & Programmatic

Precision targeting via display, video, streaming, OTT, and device ID technology powered by 1st-party military data.

Out of Home Signage

Refuel Exclusive!
Proprietary OOH/DOOH on and off base including static, signage, content boards and digital out-of-home networks.

Print & Direct

High-trust placements in 400+ military publications including Base Newspapers and Stars & Stripes.

Media Buying & AOR

Full-service media planning and buying for brands or agencies seeking a dedicated military partner.

Social & Influencer

Authentic community engagement via military-specific influencers and paid social strategies.

Events & Experiential

Direct consumer engagement at 30,000+ sampling venues and 3,000+ events.

A FEW OF OUR MILITARY
SUCCESS STORIES

Our digital and on-base relationships provide the unique ability to create award-winning, high-ROI military campaigns.

We Scale Brands

Connecting half of Fortune 500 companies to the $3.8T military economy with data-driven precision.

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We Empower Agencies

Enabling the top 100 agencies to deliver specialized, compliant military campaigns at scale.

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PROPRIETARY DATA | OMNICHANNEL REACH | COMPLIANT CREATIVE

Ready to reach the Military Market with Precision?

The only marketing strategy powered by 100% declared data and exclusive access.

We combine 35+ years of compliance expertise with 15,000+ proprietary data sources to help you engage 47M military consumers. From exclusive on-base media to off-base digital targeting, we deliver the reach others can’t.

Why Brands and Agencies Choose Refuel:

  • Actionable Data: Get proprietary 2026 Military Explorer™ study insights you can’t find elsewhere.
  • Total Scale: Integrated Digital, Social, Print, and On-Base campaigns.
  • Guaranteed Reach: 8,500+ publisher relationships and verified audience targeting.
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