We deliver Military Audiences
Active Duty | Veterans | Families | DoD Civilians
#1 Niche Marketing Agency for Military Audiences
During service and after discharge, military personnel remain very brand loyal to those who support them. With our one-of-a-kind expertise and hundreds of military advertiser success stories, Refuel is the #1 choice to deliver niche military advertising objectives with military precision and measurable results. Refuel Military is dedicated to helping brands authentically and creatively reach the Military Audience through research, creative, media + marketing, and data driven results.
1.3 million active duty
46% Gen Z
Avg age = 28.2
Spending power = $53.8 Billion
1.1 million reserve/guard
32% Gen Z
Avg age = 31.8
Spending power = $63.6 Billion
Active Military Families
1.0 million military spouses
48.7% of DoD is married
78% are ages 18-34
Avg # of children= 2
20M veterans (non-retiree)
3.1M post 9/11 Veterans
85% are ages 25-54
Spending power = $939 billion
We Deliver Omni-Channel Solutions to the Military Market
Through our digital and on-base relationships we have the unique ability to create award-winning, high return campaigns which deploy our client’s message through multiple media outlets, helping to place advertising front and center with of this hard-to-reach audience.
With our unique omni-channel approach, and the largest choice of media solutions targeting Military personnel, everything we do is set up to help agencies and clients boost their advertising campaigns.
The Refuel Advantage
Military bases are notoriously strict when it comes to advertising on-base. With over 30 years of experience, we know how to effectively reach military audiences while navigating regulations involved with on-base marketing.
It can be difficult to identify individuals online with military affinities. We have exclusive relationships both online and on-base to reach active duty, veterans, as well as military spouses and families.
Through our in-house research, we have exclusive insights into the military audience and successful marketing trends.
Dedicated marketing managers create a custom 360° campaign designed to drive your message to military audiences globally.