Military Marketing | Refuel Agency

We Deliver Military Audiences

Active Duty | Veterans | Families | DoD Civilians

military advertising

Connect Your Message with 42 Million Hard-to-Reach Military Consumers

Refuel is not only dedicated to helping brands and agencies authentically and creatively reach the military audience – we’re the only agency that can. We leverage our in-house research and media platforms with custom global media and sponsorship access to 280+ bases, 400+ military publishers, VSOs, and sourced data on 20M uniques to ensure your military advertising campaign’s success. We have strategically delivered data-driven military advertising campaigns to active duty military, military families, Department of Defense civilians, and veterans for over 30 years.

Learn more about why brands and agencies choose us to reach the military consumer audience.  

refuel agency

Active Military

1.3M

active duty

46%

Gen Z

$53.8B+

spending power

refuel agency

Reserve/ Guard

1.1M

reserve/guard

32%

Gen Z

$63.6B+

spending power

refuel agency

Active Military Families

1.0M

military spouses

48.7%

married DoD

$265.6B

spending power

refuel agency

Military Veterans

22.5M

veterans (non-retiree)

2.0M

retirees

$939B

spending power

Drive Repeat Impressions With Our Military Omnichannel Solutions

Our digital and on-base relationships provide us with the unique ability to create award-winning, high-return military marketing campaigns. Deploy your message through multiple media outlets, including OOH and military print, and ensure that your advertising is front-and-center with this hard-to-reach audience.  

Our omni-channel approach and vast choice of military media + marketing solutions enables us to boost your military advertising campaigns and significantly expand your reach.  

military experiential marketing

Our Military Marketing Omnichannel Solutions

Targeted media and promotional tactics to reach and engage your consumers

Digital
Media

Display, native, video, streaming, OTT, email, newsletters, geo fencing, device ID, and paid search

military marketing

Events +
Experiential

Promotional and sponsorship
opportunities including
popular BaseFEST festival

Out-of-Home

Retargeting + Social
Extension

Static, signage, content boards and digital out-of-home networks

how to market to veterans

Militaryscapes ™

Dorm + Fitness
Centers

Exclusive and
effective large format media signage on
280 Bases

Print
Media

Advertise to military
audiences in 400+
military print
publications 

Social
Media

Social and community influence to yield
superior engagement
and ROI

The Refuel Advantage


Military bases are notoriously strict when it comes to advertising on-base. With over 30 years of experience as a base advertising agency, we know how to effectively reach military audiences while navigating regulations involved with on-base advertising.


It can be difficult to identify individuals online with military affinities. We have exclusive relationships both online and on-base to reach active duty, veterans, as well as military spouses and families.

Through our in-house research, we have exclusive insights into the military audience and successful military marketing trends.

Dedicated marketing managers create a custom 360° campaign designed to drive your message to military audiences globally.

We Deliver Military Audiences to Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants

We Deliver Military
Audiences to Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops 

A Few of Our Military Success Stories

Clients come back time and time again, not because we are headquartered in Santa Barbara, but because our programs deliver great ROI. We are consummate professionals, sages in our space, provide exceptional client value and perks… plus are fun to work with!

Leverage Proprietary Research on Military Marketing Trends

Our in-house research, made up of 100% declared data from over 15,000 sources, is the foundation of our military advertising campaigns and an asset that sets us apart. Our annual Military Explorer Series ™ research publication provides a combat strategy for consistent growth and return for military advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience – we know how to deliver this audience.  

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Proprietary Research

Thirty years of proprietary research data that drive ROI and optimize campaigns.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Performance Data

Get 24/7 open visibility for your campaigns through Refuel’s exclusive RAMP platform.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Insights

Billions of impressions over three decades gives Refuel exclusive insights to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Efficacy Studies

Extensive, on-going ROI metric studies continually improve campaigns to niche audiences.

Refuel your Campaign™