Casio sought to drive holiday sales for their newly released line of shock resistance watches specifically to military members and their families.
Our exclusive Military Explorer Series™ revealed that 28% of military audience members go to movies as their top base event and more than one-third of those members who saw a video ad mentioned it to their friends or family. With Refuel’s extensive out-of-home cinema solutions network and proprietary data, we were able to saturate key sales markets during the busiest time of the year.
The military audience experts used a strategically targeted video advertisement and out-of-home marketing campaign during the biggest shopping season of the year. This campaign was successfully deployed this campaign for maximum effect and achieved a high number of impressions nationally.