Marketing to Black Audiences

Black History Month and beyond

Black History Month is more than just a calendar designation; it is a profound acknowledgment of the rich tapestry of African American history, achievements, and contributions that have shaped the United States.

Download “A Marketer’s Guide to Black History Month Campaigns and Beyond” for a comprehensive exploration of marketing during Black History Month. From understanding the historical context to crafting effective and inclusive campaigns, each section is crafted to provide valuable insights and actionable strategies for marketers.

Download the Guide

Targeted Solutions to Reach Multicultural Consumers

We’ve cultivated long-term relationships to guarantee effective campaigns with local and hyper-local penetration among local communities and diverse consumers.

Newspaper

Unequaled comprehensive database of niche multicultural publications with the best pricing and turn-around in the industry

OOH

Increase brand awareness to diverse consumers with high-impact media in multicultural communities, including salons, daycares, c-stores, lunch trucks, bus shelters and subways

Radio

Hyper-targeted and local marketing solutions—one-stop shopping for multi-market (or a single market) local cable, broadcast and radio buys nationwide including Pandora and Spotify

Digital

Target multicultural audiences via social channels plus integrated print + digital solutions with proprietary database of over 1400+ Hispanic, Black, Asian and other multicultural publishers

The Refuel
Advantage

Multicultural + Local Media Experts

Our in-house research is considered the definitive reference for the industry to effectively market to multicultural audiences, allowing us to stay ahead of breaking market trends.

Our multicultural audience experts use 1st party, cross-channel 1:1 targeting data to make the biggest impact for consistently high performing campaign strategies.