Looking Ahead: 4 Key Youth Marketing Trends for 2021
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles,…
How to Use Micro-Moments to Build Consumer Trust in 2021
Since the dawn of smartphones, consumer behavior has been irrevocably altered. The powerful machines we all carry in our pockets have transformed us into full-time consumers, and any interaction we…
How Election 2020 Missed the Mark on Reaching Hispanic Voters
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing that we can all agree…
If You’re Wondering What Authentic Military Marketing Looks Like, This Is It
The military consumer knows a thing or two about commitment -- and commitment was on full demonstration in the making of an innovative campaign that blended authentic storytelling with new…
![How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]](https://www.refuelagency.com/wp-content/uploads/2020/11/iStock-1064841594-e1604617499760-768x614.jpg)
How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
African American Consumers Are Driving Change in These 3 Markets
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall African American spending power. Though Black consumers make up 14% of the total US…
3 Things Smart Marketers Know About Young Black Consumers
The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…