Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, to drive sales, and to improve brand loyalty. We know that customer discounts are an effective marketing…
Before the COVID-19 crisis, we were already seeing consumers gravitating towards purpose-driven brands (especially among Gen Z consumers). But now, this crisis could potentially enshrine brand purpose and cause marketing…
While cause marketing isn’t new, it is taking the stage in a brand-new way. 2020 is ushering in a new era of marketing, in which brands and the causes they…
A summer full of uncertainty has come to a close and kids have headed back to school. Well, sort of. While the school year has begun for most children across…
With Veterans Day 2020 right around the corner, many brands are beginning to strategize their Veterans Day marketing campaigns to the military community. Veteran Day is a great opportunity to…
Partnership represents first significant brand marketing investment in TrueCar Military Program “While only launching earlier this year, TrueCar Military is already the fastest growing affinity based car buying program in…
The beginning of the school year and school shopping season is fast approaching! While the uncertainty around schools reopening means that typical back-to-school shopping and preparation looks a little different,…