Today’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win them over. They need to…
Cause marketing was on the rise prior to the pandemic, as consumers increased their expectations for brand transparency, sustainability, fair treatment, and standing up for their beliefs -- but in…
At Refuel Agency, we invest in our proprietary research to discover what makes our audiences tick -- what their lives are like, how they consume media, what they believe, and…
Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation lives and breathes in…
COVID-19 Marketing Statistics COVID-19 has irrevocably shaped our world, including consumer behavior and beliefs. We’ve curated these COVID-19 marketing statistics to help understand how consumer behavior, health habits, lifestyles, and…
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Brands this year have hit the ground running to meet their business goals -- one of which, for many, is to grow your business and start attracting more diverse and…
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles,…