The sheer number of marketing channels available to reach customers today makes tracking your customer’s buyer journey a challenging task. That’s where an omnichannel marketing strategy comes into play – a strategy…
As the 2020 election grows closer, political advertisers are optimizing their campaign strategies. Winning the multicultural vote is crucial in many communities and states – but reaching multicultural voters can be a challenge. As we’ve detailed in a…
Marketers for small advertising agencies can envy the larger budgets of their competitors. But borrowing marketing tactics isn’t just about budget and resources. Derek White, CEO of Refuel Agency, shared in…
Brands crafting campaigns to reach college students in the fall have their foot between the gas and the brakes right now as we are all slowly peeking our heads out of…
The media and marketing industry can be a tough road, one littered with the many companies that have not met the challenge. We thought we’d take a few minutes to…
Gen Z is gearing up to be the largest consumer audience at 151.1B, wielding over $265.6B in collective spending power. And if your brand hasn’t already invested in learning Gen Z consumer habits, now is more important of a time to…
In 1999, Senator John McCain introduced National Military Appreciation Month, a month dedicated to recognizing and appreciating our former and current military service members. For decades, Refuel Agency has worked closely with…