How to Reach the Hispanic Market on Social Media
Marketers often turn to social media to connect with their target audiences, and those looking to market to the Hispanic consumer audience are no different. Social media plays an integral…
Understanding the Military Audience in their Military Transition to Civilian Life
The military community in the United States is a close-knit one. Data shows that military service members and their families have close ties to the military community—which can make the…
3 Reasons to Include Local Media in Your Multicultural Marketing Strategy
It’s 2021 and if your brand hasn’t implemented a strategic plan for advertising to multicultural audiences, then you’re lagging behind the curve. The face of America is changing—Gen Z is…
How to Advertise to Parents (to Reach Teens)
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
10 Tips for Back-to-School Advertising Campaigns That Get Results
After a pandemic that left no one unaffected, the back-to-school buzz this year is undeniable. Parents and kids alike are rearing to get back into classrooms, routines, and normal life.…
Your Complete Guide to On Campus Advertising to College Students
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…
How to Advertise your Brand During Military Appreciation Month
For decades, Refuel Agency has worked closely with the special Military + Veteran audience in the U.S., and we’re honored to share our expert tips on how to show your brand’s appreciation…