Our Origin Story: 30 Years of Marketing Agency Success
The media and marketing industry can be a tough road, one littered with the many companies that have not met the challenge. We thought we’d take a few minutes to…
What These 3 Gen Z Consumer Habits During the Pandemic Mean for Your Brand
Gen Z is gearing up to be the largest consumer audience at 151.1B, wielding over $265.6B in collective spending power. And if your brand hasn’t already invested in learning Gen Z consumer habits, now is more important of a time to…
Your Brand’s Guide to Advertising During Military Appreciation Month
In 1999, Senator John McCain introduced National Military Appreciation Month, a month dedicated to recognizing and appreciating our former and current military service members. For decades, Refuel Agency has worked closely with…
Don’t Make This One Marketing Message Mistake
Your team has been preparing to launch your new product, service, or marketing campaign for weeks. You’ve finally created a marketing message that you hope will make an impression on your target audience. Your…
How Coronavirus Impacts Students
From virtual tours to delayed admission: how coronavirus impacts students Princeton, NJ – March survey results by Thinking Cap Agency, a media partner for university enrollment marketing and Refuel's sister agency, show…
Silver Linings Playbook: Determining Your Pandemic Marketing Strategy
A global pandemic. Jittery markets. Nothing on store shelves except chocolate hummus. None of us imagined that this new year would lead to worldwide cancellations and effective-immediately work from home policies – but here we are. And when it comes…
Reaching Hispanic Voters in 2020
As we move through the primaries elections to the November 2020 general election, we are seeing a major shift in minority group voting numbers. There are now an estimated 32…