How Election 2020 Missed the Mark on Reaching Hispanic Voters
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing that we can all agree…
If You’re Wondering What Authentic Military Marketing Looks Like, This Is It
The military consumer knows a thing or two about commitment -- and commitment was on full demonstration in the making of an innovative campaign that blended authentic storytelling with new…
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How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
African American Consumers Are Driving Change in These 3 Markets
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall African American spending power. Though Black consumers make up 14% of the total US…
3 Things Smart Marketers Know About Young Black Consumers
The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…
Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital Noise
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
Military Discounts Drive Brand Loyalty. Here’s How to Implement Yours
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, to drive sales, and to improve brand loyalty. We know that customer discounts are an effective marketing…