As a young and ever-shifting consumer segment, high school students present a moving target for marketers. Just when marketers seem to understand how to reach this young demographic, their preferences…
The United States military community is a thriving pulse of our country -- these are the men and women who dedicate their lives to serving our country and keeping us…
Today’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win them over. They need to…
Cause marketing was on the rise prior to the pandemic, as consumers increased their expectations for brand transparency, sustainability, fair treatment, and standing up for their beliefs -- but in…
At Refuel Agency, we invest in our proprietary research to discover what makes our audiences tick -- what their lives are like, how they consume media, what they believe, and…
Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation lives and breathes in…
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…