Veterans Day Marketing: Do Discounts Matter?
With Veterans Day right around the corner, many brands are beginning to strategize their Veterans Day marketing campaigns to the military and veteran community. Veterans Day is a great opportunity…
101+ Marketing Statistics Every Marketer Should Know in 2021
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…
How to Use Micro-Moments to Build Consumer Trust in 2021
Since the dawn of smartphones, consumer behavior has been irrevocably altered. The powerful machines we all carry in our pockets have transformed us into full-time consumers, and any interaction we…
Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital Noise
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
What Is An Omnichannel Marketing Strategy, and How Can It Help You Drive Sales?
The sheer number of marketing channels available to reach customers today makes tracking your customer’s buyer journey a challenging task. That’s where an omnichannel marketing strategy comes into play – a strategy…