Military quotes capture the wisdom, courage, and sacrifice that define those who serve. From legendary generals to presidents, from ancient warriors to modern service members, these words inspire not just…
Government marketing is one of the most misunderstood disciplines in B2B strategy. It looks like commercial marketing on the surface: you have a product or service, you have a buyer,…
Aerospace marketing is not a standard B2B discipline with a defense coat of paint on top. It is a fundamentally different strategic challenge, one where the buying committee includes program…
The U.S. military ended fiscal year 2025 with its most significant recruiting turnaround in more than a decade. The Army met its 61,000-recruit goal four months ahead of schedule, the…
The federal contracting market totaled $765 billion in fiscal year 2025, up 6.2% from $721 billion the prior year, a growth rate that significantly outpaces U.S. GDP and reflects a…
Government marketing is one of the most structurally distinct disciplines in the entire advertising and communications landscape, and it rewards the agencies and brands that understand those distinctions with some…
For businesses seeking to connect with a loyal, influential, and often underestimated market, the U.S. military community represents one of the most powerful consumer segments in America. This isn't just…