Educational advertising is changing faster than most institutions' budgets are. Every year, the Educational Advertising Awards — the largest educational advertising competition in the country, drawing 2,000+ entries from over…
Most institutions competing for enrollment are running the same playbook: paid search, social retargeting, SEO, and email drip sequences. They optimize for clicks, celebrate cost-per-lead benchmarks, and wonder why their…
The landscape of university marketing has evolved dramatically over the past decade. With declining birth rates, increased competition from alternative education pathways, and a generation of digital-native prospective students, higher…
Those who know Refuel are familiar with our 30-year history influencing niche audiences with innovative media and marketing tactics. We’ve invested in the best quality proprietary research to understand what…