College Niche Audience Marketing | Refuel Agency

We deliver College Audiences

#1 in providing data-driven results for marketing to college students

College students are a point of entry market with over $593B in spending power. We offer proprietary, asset-based reach to 21.8M college students on over 3,400 college and university campuses across the U.S. The Refuel team of experts build custom campaigns that provide maximum exposure and repeat impressions to students on and off campus, and even to their parents at home. We believe that our client’s campaign performance is the only thing that matters and that our data-driven expertise is essential in producing the best results, and with over 30 years of experience interacting with college audiences, we know how to deliver.

Accounting for 21M+
U.S. consumers with
$593B+ to spend* 

College Students
are Impressionable

Entry point consumers making
many brand decisions
on their own for the first time

College Students
are Digital Natives

Consuming content on
an average of 7 devices
and over 52 hours per week* 

*Source: Refuel Agency College Explorer 2019

We are Experts on Undergraduate Audiences

We have over 30 years’ experience marketing to college, university and higher education audiences. As industry experts with the largest data knowledge and proprietary access, we keep our finger on the pulse of the ever-changing college consumer. This is one of many reasons why our data driven campaigns are more successful and better across the board, promising consistent performance and higher return. 

We Offer Leading Solutions to Engage College-Aged Consumers

With our unique digital first Omni-channel approach, everything we do is set up to help agencies and clients boost their campaigns by offering both online and offline solutions to reach College students. Our expert strategists use extensive data knowledge to combine traditional, guerilla and modern marketing techniques to effectively reach the college market while maximizing campaign performance. 

The Refuel Advantage

The Refuel Advantage

  • Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers. 
  • We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste. 
  • Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
  • We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology. 

Proprietary Research on Young Adult (18-24 Years Old) Marketing Trends

We are the only Media + Marketing agency to have in-house research made up of 100% declared data. With these exclusive insights, we keep campaigns on the track to success by using current market and audience trends in our strategies. We believe in leveraging our proprietary data sources and College audience expertise and sharing our antnual College Explorer™ research studies to help agencies and clients plan better and more effective advertising campaigns.

Refuel Intelligence

We deliver college audiences to our clients

A Few of Our Success Stories​

Are you looking for College recruitment solutions? 

Meet Thinking Cap, our sister agency.

Using Thinking Cap’s proprietary, data-driven solutions and 1:1 targeting tactics, you can join over 100 colleges and universities successfully driving enrollment by marketing with Thinking Cap Agency.

Refuel your Campaign