College marketing | Refuel Agency

We Deliver
College
Audiences

College students are an entry-point market with over $593 billion in spending power.

For over 30 years, Refuel has built successful, custom campus marketing strategies and campaigns across 3,400+ colleges and universities. We offer maximum exposure and repeat impressions to students on and off campus, as well as their parents at home. Connect your message with 21 million entry-point college consumers. Learn why top brands and agencies choose us to reach the college audience.

We Deliver
College
Audiences

College students are an entry-point market with over $593 billion in spending power.

For over 30 years, Refuel has built successful, custom campus marketing strategies and campaigns across 3,400+ colleges and universities. We offer maximum exposure and repeat impressions to students on and off campus, as well as their parents at home. Connect your message with 21 million entry-point college consumers. Learn why top brands and agencies choose us to reach the college audience.

Refuel your campaignTM

Targeted media tactics to reach college consumers

Our digital-first omnichannel approach offers the unique ability to create high-return college marketing campaigns.

On-Campus Media

Refuel Exclusive!

Proprietary OOH delivering 1B+ impressions per month. Our media reaches at least 50% of college audience.

College Club

We are the leading college marketing company for brand ambassador programs on college campuses to reach entry-level consumers.

Email

Retargeting + Social Extension. Reach college students and their families through email retargeting + social profile matching.

Sampling

Sampling is the 2nd most attention grabbing tactic among Gen Z, and is an entry-point for new consumers.

Social Media

Proprietary short-form, episodic social media storytelling that drives results and engages college students.

On-Campus Promotions

On-campus promotions encourage students to take action and engage with advertisers.


The Refuel Advantage

Reach + Engage College Consumers

  • Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.

  • We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.

  • Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.

  • We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.

College Success Stories

Learn why top brands and agencies have relied on us for over 30 years to create award-winning, high-return campaigns

Client: Cup Noodles

When launching a new flavor of Cup Noodles, Nissin Foods sought to create authentic brand connections with students on campus while differentiating themselves from other brands of instant noodles.

Solution: College Explorer Series™

200,000
Students

16,000
Samples

115,000
Social
Impressions

We Refuel Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants.

We Refuel Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.

Leverage
Proprietary
Research
on Young
Adults

On College Marketing Trends

Our in-house research, made up of 100% declared data, is the foundation of our college advertising campaigns and an asset that sets us apart. Our annual College Explorer Series ™ research publication provides a winning strategy for consistent growth and return for college advertising campaigns.  

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience—we know how to deliver this audience. 

Proprietary Research | Performance Data Insights Efficacy Studies

Looking for college recruitment?

Meet Thinking Cap, the Education Marketing Division of Refuel Agency

With Thinking Cap’s proprietary, data-driven solutions and 1:1 targeting tactics, you can join over 100 colleges and universities successfully driving enrollment by marketing with Thinking Cap Agency.

Refuel your Campaign™