College marketing

AMERICA’S #1 COLLEGE & YOUTH MARKETING AGENCY

Reach 26M Gen Z Consumers.
Any Channel.
Anywhere.

Stop guessing. We are the only agency with guaranteed media access to 17,000+ high school and college campuses nationwide. Connect your brand to the $859 Billion youth economy with proprietary data and authentic, omnichannel campaigns.

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$859B

Spending Power

26M

College/Gen Z Reach

50%

Fortune 500 Clients

$2B+

Total Billings

35+

Years Experience

One Partner. Complete On & Off Campus Reach.

A fully integrated omnichannel ecosystem powered by our proprietary Explorer Series™ study insights.

GUARANTEED ACCESS


We own the media real estate where students live, learn, and eat. Get guaranteed placement in high-dwell areas on 4,500+ college campuses.

PROPRIETARY INTELLIGENCE


Powered by proprietary Explorer Series™ research, we build strategies based on verified student data, not assumptions.

PEER-TO-PEER TRUST


We turn students into your brand advocates through our extensive campus creator, ambassador, influencer networks on and off campus.

Campus & In-School OOH

Refuel Exclusive!
Own the environment where Gen Z lives and learns. We hold exclusive media rights in high-dwell areas across 4,500+ colleges and 12,500+ K-12 schools, delivering billions of impressions annually.

Digital Ads, Geofencing & Video

Surround the student journey. We combine proprietary device IDs with hyper-local geofencing to target students with precision video, display, and social ads - on campus and off.

Ambassadors & Influencers

Drive peer validation. Move beyond vanity metrics with our vetted network of student ambassadors and micro-influencers who create authentic content and on-ground buzz.

Experiential & Sampling

Get physical. Gen Z craves tactile experiences. We provide turnkey access for product sampling and pop-up activations in dining halls, dorms, and athletic venues.

Student Enrollment Marketing

Specialized solutions for Higher Ed. We leverage student intent data to drive recruitment, applications, and yield for universities and trade schools nationwide.

Proprietary Gen Z Intelligence

Strategy based on facts, not trends. Access our exclusive 2026 Explorer Series™ research to target students by major, lifestyle, and spending behavior.

Get Free Strategy & Insights Now

The Refuel Advantage

Authentically Reach College & Gen Z

Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.
Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers.
We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.
We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste.
Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
Our annual in-house research study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.
We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology.
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Client: Cup Noodles

When launching a new flavor of Cup Noodles, Nissin Foods sought to create authentic brand connections with students on campus while differentiating themselves from other brands of instant noodles.

Solution: College Explorer Proprietary Research™

200,000
Students

16,000
Samples

115,000
Social
Impressions

Client: U.S. Food and Drug Administration

After launching the first iteration of “The Real Cost” campaign against tobacco, the FDA sought to expand their message to teens to include the dangers of e-cigarette use and vaping.

Solution: Gen Z Explorer Proprietary Research™

761M+
Impressions

10,000
High Schools

Trusted by Top Brands

We connect 50% of the Fortune 500 to Gen Z and College consumers, building early brand loyalty that drives lifetime value.

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Preferred Agency Partner

We power the top 100 agencies with expert campus media buying and exclusive access to high-dwell inventory in colleges and high schools.

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PROPRIETARY DATA | CAMPUS MEDIA | INFLUENCERS

Authentic College & Gen Z Marketing Starts Here

The only strategy powered by 100% declared data and authentic campus access.

Don’t guess with your youth spend. We combine 35+ years of relationships with proprietary Explorer Series™ research to help you build connections that drive revenue, from enrollment to brand loyalty.

Why Brands Choose Refuel:

  • Actionable Data: Get exclusive 2026 Explorer Series™ insights you can’t find elsewhere.

  • Guaranteed Access: Physical media presence in high-dwell areas on 4,500+ college campuses.

  • Authentic Connection: Drive engagement through our vetted network of student ambassadors and influencers.

Get Free Strategy & Insights Now

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