2024 Marketing Calendar
2024 Marketing Calendar
Every successful advertising campaign boils down to audience, message and timing. To help you prepare for 2024 outreach, we’ve compiled some dates to reach teens, college students, multicultural and military consumers.
Bookmark this as your go-to resource for campaign planning
January 2022
Jan 1: New Year’s Day
Jan 3: K-12 Back to School from Winter Break
Jan 2-30: College Back to School
Jan 9: Nat’l Law Enforcement Appreciation Day
Jan 13: Korean American Day
Jan 17: Martin Luther King Day
Lock in last minute campaigns for February's Black History month
February 2022
February: Black History Month
Feb 1: Chinese New Year
Feb 11: Int’l Day of Women and Girls in Science
Feb 14: Valentine’s Day
Feb 20-Mar 18: College Spring Break
Feb 21: Presidents Day
Early Feb-Early April: Spring Break K-12
Time to plan veteran outreach for May Military Appreciation Month
March 2022
March: Music in our Schools Month
March: Women’s History Month
Mar 2: Read Across America Day
Mar 13: Daylight Savings Time Begins
March 13-April 4: March Madness
Mar 14: Pi Day
Mar 17: St. Patrick’s Day
Mar 20: First day of Spring
Mar 31: Cesar Chavez Day
Reserve on campus Fall 2022 college outreach (OOH and Ambassador)
April 2022
April: Math Awareness Month
April: Volunteer Month
April 1: April Fool’s Day
April 3: Ramadan Starts
April 7: World Health Day
April 17: Easter
April 22: Earth Day
Contact Refuel to learn about K-12 Back-to-School Fall 2022 promotions
May 2022
May: Military Appreciation Month
May: Physical Fitness Month
May: Asian American + Pacific Islander Heritage Month
May: Mental Health Awareness Month
May 2-6: Teacher Appreciation Week
May 5: Cinco de Mayo
May 6: Military Spouse Appreciation Day
May 21: Armed Forces Day
May 30: Memorial Day
Book hiring campaigns for July's Hire A Veteran Day
June 2022
May-June: K-12 and College Graduation
June: Pride Month
June 12: World Children’s Day
June 14: Flag Day and U.S. Army 247th Birthday
June 19: Juneteenth
Last chance to grab back-to-school media buys
July 2022
July 4: Independence Day
July 25: National Hire a Veteran Day
Reserve local outreach targeting Hispanics during September's Hispanic Media Month
August 2022
Aug 1-Sep 3: K-12 Back to School
August 4: Coast Guard 232th Birthday
Aug 15-Sep 17: College Back to School
Reserve multicultural media for Election Day
September 2022
September 5: Labor Day
Sep 15-Oct 15: Hispanic Heritage Month
September 18: U.S. Air Force 74th Birthday
September 25: Rosh Hashana
Lock in your Cyber Monday media reservations
October 2022
October: National Bullying Prevention Month
Oct 2-4: Islamic New Year/Muharram
October 5: Yom Kippur
October 10: Indigenous Peoples’ Day
October 10-16: Teen Read Week
October 13: Navy 244th Birthday
October 27: Navy Day
October 28: National First Responders Day
October 31: Halloween
Time for last minute media buying around December shopping blitz
November 2022
November 6: Daylight Savings Time Ends
November 8: Election Day
November 10: U.S. Marine Corps 247th Birthday
November 11: Veterans’ Day
November 24: Thanksgiving
November 25: Black Friday
November 28: Cyber Monday
November 29: Giving Tuesday
Nov 28-12: Winter Break Begins for Colleges
Set up a College sampling program for Spring 2023
December 2022
December 7: Pearl Harbor Remembrance Day
December 13: National Guard 386th! Birthday
December 19: Chanukah/Hanukkah (first day)
December 25: Christmas Day
December 26: Kwanzaa (until Jan 1)
Dec 12-19: Winter Break Begins for K-12
December 31: New Year’s Eve