2024 Marketing Calendar

Every successful advertising campaign boils down to audience, message and timing. To help you prepare for 2024 outreach, we’ve compiled some dates to reach teens, college students, multicultural and military consumers.

Bookmark this as your go-to resource for campaign planning

January 2024

Jan 1: New Year’s Day 
Jan 2-8: K-12 Back to School from Winter Break 
Jan 2-8: College Back to School 
Jan 9: Nat’l Law Enforcement Appreciation Day 
Jan 13: Korean American Day 
Jan 15: Martin Luther King Day

Lock in last minute campaigns for February's Black History month

February 2024

Feb 10: Chinese New Year 
Feb 11: Int’l Day of Women and Girls in Science 
Feb 14: Valentine’s Day 
Feb 19: Presidents Day 

Time to plan veteran outreach for May Military Appreciation Month

March 2024

March: Music in our Schools Month 
March: Women’s History Month 
Mar 2: Read Across America Day 
Mar 2-6: Tean Read Week 
Mar 10: Daylight Savings Time Begins 
Mar 10: Ramadan Starts 
Mar 14: Pi Day 
Mar 17: St. Patrick’s Day 
Mar 19-April 8: March Madness 
Mar 19: First day of Spring 
Mar 20-24: Spring Break K-12 
Mar 25-28: Spring Break College 
Mar 31: Cesar Chavez Day 
Mar 31: Easter 

Reserve on campus Fall 2024 college outreach (OOH and Ambassador)

April 2024

April: Math Awareness Month 
April: Volunteer Month 
April 1: April Fool’s Day 
April 7: World Health Day 
April 8: Ramadan Ends 
April 22: Earth Day 

Contact Refuel to learn about K-12 Back-to-School Fall 2024 promotions

May 2024

May: Military Appreciation Month
May: Physical Fitness Month
May: Asian American + Pacific Islander Heritage Month
May: Mental Health Awareness Month
May 5: Cinco de Mayo
May 6-10: Teacher Appreciation Week 
May 10: Military Spouse Appreciation Day
May 18: Armed Forces Day
May 27: Memorial Day 

Book hiring campaigns for July's Hire A Veteran Day

June 2024

May-June: K-12 and College Graduation
June: Pride Month
June 14: Flag Day and U.S. Army 249th Birthday
June 19: Juneteenth 

Last chance to grab back-to-school media buys

July 2024

July 4: Independence Day
July 25: National Hire a Veteran Day

Reserve local outreach targeting Hispanics during September's Hispanic Media Month

August 2024

Aug 4: Coast Guard 234th Birthday
Aug 5-Sep 2: K-12 Back to School
Aug 12-Sep 15: College Back to School 

Reserve multicultural media for Election Day

September 2024

Sep 2: Labor Day
Sep 15-Oct 15: Hispanic Heritage Month
Sep 18: U.S. Air Force 77th Birthday 

Lock in your Cyber Monday media reservations

October 2024

October: National Bullying Prevention Month
Oct 2-4: Rosh Hashana
Oct 11: Yom Kippur
Oct 11: Navy 244th Birthday
Oct 14: Indigenous Peoples’ Day
Oct 27: Navy Day
Oct 28: National First Responders Day
Oct 31: Halloween 

Time for last minute media buying around December shopping blitz

November 2024

November: Native American Heritage Month
Nov 3
: Daylight Savings Time Ends

Nov 5: Election Day
Nov 10: U.S. Marine Corps 249th Birthday
Nov 11: Veterans’ Day 
Nov 20: World Children’s Day
Nov 28: Thanksgiving
Nov 29: Black Friday
Nov 29-Dec 13: Winter Break Begins for Colleges 

Set up a College sampling program for Spring 2024

December 2024

Dec 2: Cyber Monday
Dec 3
: Giving Tuesday
Dec 7: Pearl Harbor Remembrance Day
Dec 9-16: Winter Break Begins for K-12
Dec 13: National Guard 388th Birthday

Dec 25: Chanukah/Hanukkah (first day)
Dec 25: Christmas Day
Dec 26: Kwanzaa (until Jan 1)
Dec 31: New Year’s Eve 

Contact Refuel Agency to learn how to reach military, teen, college and multicultural audiences in 2025!

Refuel your Campaign™