2024 Marketing Calendar | Refuel Agency

2024 Marketing Calendar

Every successful advertising campaign boils down to audience, message and timing. To help you prepare for 2024 outreach, we’ve compiled some dates to reach teens, college students, multicultural and military consumers.

Bookmark this as your go-to resource for campaign planning

January 2022

Jan 1: New Year’s Day
Jan 3: K-12 Back to School from Winter Break
Jan 2-30: College Back to School
Jan 9: Nat’l Law Enforcement Appreciation Day
Jan 13: Korean American Day
Jan 17: Martin Luther King Day

Lock in last minute campaigns for February's Black History month

February 2022

February: Black History Month
Feb 1: Chinese New Year
Feb 11: Int’l Day of Women and Girls in Science
Feb 14: Valentine’s Day
Feb 20-Mar 18: College Spring Break
Feb 21: Presidents Day
Early Feb-Early April: Spring Break K-12

Time to plan veteran outreach for May Military Appreciation Month

March 2022

March: Music in our Schools Month
March: Women’s History Month
Mar 2: Read Across America Day
Mar 13: Daylight Savings Time Begins
March 13-April 4: March Madness
Mar 14: Pi Day
Mar 17: St. Patrick’s Day
Mar 20: First day of Spring
Mar 31: Cesar Chavez Day

Reserve on campus Fall 2022 college outreach (OOH and Ambassador)

April 2022

April: Math Awareness Month
April: Volunteer Month
April 1: April Fool’s Day
April 3: Ramadan Starts
April 7: World Health Day
April 17: Easter
April 22: Earth Day

Contact Refuel to learn about K-12 Back-to-School Fall 2022 promotions

May 2022

May: Military Appreciation Month
May: Physical Fitness Month
May: Asian American + Pacific Islander Heritage Month
May: Mental Health Awareness Month
May 2-6: Teacher Appreciation Week
May 5: Cinco de Mayo
May 6: Military Spouse Appreciation Day
May 21: Armed Forces Day
May 30: Memorial Day

Book hiring campaigns for July's Hire A Veteran Day

June 2022

May-June: K-12 and College Graduation
June: Pride Month
June 12: World Children’s Day
June 14: Flag Day and U.S. Army 247th Birthday
June 19: Juneteenth

Last chance to grab back-to-school media buys

July 2022

July 4: Independence Day
July 25: National Hire a Veteran Day

Reserve local outreach targeting Hispanics during September's Hispanic Media Month

August 2022

Aug 1-Sep 3: K-12 Back to School
August 4: Coast Guard 232th Birthday
Aug 15-Sep 17: College Back to School

Reserve multicultural media for Election Day

September 2022

September 5: Labor Day
Sep 15-Oct 15: Hispanic Heritage Month
September 18: U.S. Air Force 74th Birthday
September 25: Rosh Hashana

Lock in your Cyber Monday media reservations

October 2022

October: National Bullying Prevention Month
Oct 2-4: Islamic New Year/Muharram
October 5: Yom Kippur
October 10: Indigenous Peoples’ Day
October 10-16: Teen Read Week
October 13: Navy 244th Birthday
October 27: Navy Day
October 28: National First Responders Day
October 31: Halloween

Time for last minute media buying around December shopping blitz

November 2022

November 6: Daylight Savings Time Ends
November 8: Election Day
November 10: U.S. Marine Corps 247th Birthday
November 11: Veterans’ Day
November 24: Thanksgiving
November 25: Black Friday
November 28: Cyber Monday
November 29: Giving Tuesday
Nov 28-12: Winter Break Begins for Colleges

Set up a College sampling program for Spring 2023

December 2022

December 7: Pearl Harbor Remembrance Day
December 13: National Guard 386th! Birthday
December 19: Chanukah/Hanukkah (first day)
December 25: Christmas Day
December 26: Kwanzaa (until Jan 1)
Dec 12-19: Winter Break Begins for K-12
December 31: New Year’s Eve

Contact Refuel Agency to learn how to reach military, teen, college and multicultural audiences in 2023!

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