Management Team
Meet
Our
Team
Refuel your campaignTM
We are Industry Experts
We come from the most renowned youth, military and multicultural media and marketing firms—a team of experts that know how to reach target audiences.
Derek S. White
President & CEO
Derek White, the visionary leader of Refuel Agency, boasts a proven track record of managing and developing businesses nationwide. With over 30 years of successful business development and leadership experience, his industry-leading innovation positions Refuel as a leader within the niche marketing space.
Timothy Gerstmyer
President
A motivational leader with over 25 years of experience pioneering leading-edge principals and strategies to best serve Refuel partners and agency marketing nationwide. He serves as the bridge between sales, marketing and product development for client and agency success.
David Silver
Chief Growth Officer
For over 25 years, David has lived and breathed media and multi-channel marketing for Refuel. Combining his varied experience and passion for meaningful brand experiences, campaign performance and client interaction, he approaches every opportunity and challenge with unmatched energy, knowledge and a natural love and excitement for the industry.
Chris Cassino
Chief Operating Officer
As a well-rounded, results driven executive with 25 years of progressive leadership experience, Chris is at the pinnacle of functional efficiency and client satisfaction initiatives within Refuel Agency. As an instrumental team leader on award-winning campaigns for major national brands, Chris brings that same guidance and hands-on approach to developing high performance teams and successfully executing strategic goals both internally and for agency clients.
Tracy Kertes
Chief Financial Officer
As a seasoned professional with over ten years of experience managing all aspects of Refuel Agency’s finances, Tracy is a wealth of knowledge. She is a pillar of the Refuel community and provides invaluable guidance surrounding financial budgeting and projections.
Liz Carmo
EVP, Audience and Brand Strategy
Liz has over 17 years of experience in Audience Marketing, and led the Military Division for nearly a decade. Leveraging her expertise in Data, AI, Influencers, Podcasts, and Streaming, Liz continues to drive growth for Refuel’s core audiences. Beyond her continued leadership in the Military Division, she oversees target market strategy and brand growth. Liz is dedicated to creating cutting-edge solutions that help brands effectively reach these audiences.
David Mesas
Head of Multicultural Markets
David works with agencies, brands, and partners across industries providing media and marketing services to reach military, multicultural, and youth audiences throughout the U.S. Over the last 20 years, he’s consulted many Fortune 1000 companies, ad agencies, and media partners in the areas of multicultural marketing, audience segmentation, and digital advertising. David is a frequent keynote speaker at industry conferences, his knowledge and expertise is highly regarded and sought out by industry leaders nationwide.
Greg Anthony
EVP Media
As a Refuel Executive Team member for almost 30 years, Greg is the in-house media planning and buying expert for Military, Youth, College, Multicultural, and Local markets. A regular keynote speaker invited to conferences and symposiums, his knowledge and expertise is highly regarded and sought out by industry leaders nationwide. Greg is a board member of The LAGRANT Foundation which promotes diversity in the advertising, marketing and public relations fields.
Jeff Miller
Head of Teen & College Markets
Jeff oversees the college and youth division at Refuel Agency. With his comprehensive understanding of this attractive consumer audience and extensive marketing experience, Jeff brings strategic, insight-driven thinking and unparalleled enthusiasm to decoding and engaging these consumers on behalf of his clients and the Refuel team.
Christina O’Toole
VP of Marketing
Christina is a data-driven, full stack marketer with over 25 years success leading marketing in tech, publishing and higher education, including enrollment marketing programs for the University of California. Christina has developed hundreds of marketing campaigns and built all facets of programs including lifecycle journeys, creative direction and lead generation. She now heads corporate marketing and communications for Refuel Agency.
Jacqueline Martinez
VP Business Affairs & Partnerships
Accomplished Business Leader and Licensed Attorney (NY and NJ) with a track record of success transitioning objectives into actionable plans, building frameworks to maintain compliance with regulatory guidelines and developing strategic partnerships to drive revenue growth.