College Marketing Solutions
#1 in College Student Marketing & Promotion
Refuel Agency is the industry leader for engaging college consumers, chosen by brands like P&G, Spotify, Lyft, Amazon, Trojan, and hundreds of other clients and agencies. Our customized media and marketing campaigns authentically engage students, nurture them through the sales funnel, and ultimately drive growth among the elusive, evergreen college audience segment. With thousands of campaigns and efficacy studies under our belt, we have a deep understanding of how college consumers respond to specific media and college marketing services.
College Marketing + OOH Media
(40% of full-time audience)
Refuel’s on-campus college marketing network features proprietary, permanent OOH units — including backlit, 4’x6’ Campus Source™ wall mounted info centers and floor standing, Ad-Rax™. The largest college OOH network in the nation provides your brand access to high-touch, high-frequency boards located in high traffic locations. From academic buildings, game rooms, laundry facilities, lounges, student unions, and dorms, your brand will receive permanent exposure at over 550 college campuses. Refuel’s college marketing services provide the ability to target specific segments, delivering double-digit increases to branding, intent, and actual purchase for most product categories.
Access to personalized online portal for photos and reports
College Club™ is Refuel’s peer-to-peer college ambassador marketing program that includes both face–to–face and online influencer activities at over 100 of the largest campuses nationwide. College ambassador marketing programs catalyze powerful influence that drives significant behavioral changes on campus. By leveraging our proprietary student ambassador database combined with specialized local recruiting, we field a powerful peer-to-peer messaging team. Refuel has activated hundreds of campus programs across every product category.
Brands who successfully utilize College Club Ambassadors work with Refuel to design specific college lifestyle usage occasions to showcase how the brand can fit into and assist with everyday college life.
For Lyft, the College Club Ambassadors gamified relevant usage occasions such as using Lyft as your safe ride home at night, using Lyft for a student/roommates to go on big grocery hauls, and using Lyft to get to class when you’re running late. We distributed promo cards to both offer students incentives to ride and also to track semester long usage.
For Kiss Nails, the College Club Ambassadors focused on the high quality and easy application of their press-on nail product. We hosted regular sorority nail beauty parties where ambassadors demonstrated the easy application process and the durability of the nails.
For Nissin Cup Noodle, Refuel’s College Club Ambassadors were featuring the Very Veggie product with better flavor and less sodium. The program centered on hand-to-hand product sampling—late-night study sessions at campus locations, Greek house afternoon snacks, and in the dorms (snacks and meal replacement options).
Our programs hyperdrive engagement by integrating three digital media tactics. Using Refuel double opt-in email data, our campaigns deliver dedicated email inbox marketing, retargeting email openers with desktop and mobile display, and matched college social media profile marketing campaigns. Refuel drives audiences from awareness through conversion via pinpoint targeting by multiple levers including school attended, year in school, major interest, and on-campus vs off-campus living. Our college data is refreshed monthly, to ensure accuracy with this transitory audience. We are CAN-SPAM, GDPR, CCPA and CASL compliant.
Sampling and Campus Promotions
Photo/Affidavit and 3rd-party Shipment Auditing
Peer-to-peer intercept sampling and partner network distribution including dorms, fitness centers, Greek life, and health centers. Refuel is one of the largest College Sampling companies in the country. While often still being funded by parents, college students are making brand choices on their own for the first time in their lives, with discretionary spending topping $216 Billion in 2019. Students love samples and dozens of third-party efficacy studies from clients such as P&G, Unilever, and Nestle show trial generates exceptional conversion numbers.