Military Explorer Series

The Military Explorer Series™ is the only large-scale study of military personnel, their spouses, and veterans. Our extensive military market research reports include: 

A winning marketing strategy starts with the best market research

For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital military consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.

About the Military Explorer Series™

The Military Explorer™ is the only large-scale military research study that examines their military spending habits, media usage, digital media consumption, advertising perception, shopping patterns, and post active duty plans.

Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of military personnel to elicit the most valuable and up-to-date military advertising insights available.

  • Active Duty Military
  • Veterans
  • Reserve/Guard
  • Active Military Families
  • DoD Civilians


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Find out how our proprietary research can Refuel Your Campaign