The Military Explorer Series™ is the only large-scale study of military personnel, their spouses, and veterans. Our extensive military market research reports include:
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital military consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
The Military Explorer™ is the only large-scale military research study that examines their military spending habits, media usage, digital media consumption, advertising perception, shopping patterns, and post active duty plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of military personnel to elicit the most valuable and up-to-date military advertising insights available.
Government marketing is one of the most misunderstood disciplines in B2B strategy. It looks like commercial marketing on the surface: you have a product or
Aerospace marketing is not a standard B2B discipline with a defense coat of paint on top. It is a fundamentally different strategic challenge, one where
The U.S. military ended fiscal year 2025 with its most significant recruiting turnaround in more than a decade. The Army met its 61,000-recruit goal four