Military Explorer Series™
The Military Explorer Series™ is the only large-scale study of military personnel, their spouses, and veterans. Our extensive military market research reports include:
- Demographics
- Shopping Habits
- Insurance & Finance
- Media Usage
- Technology Usage
- Ad Perceptions
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital military consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
About Our Military Explorer Series™
The Military Explorer™ is the only large-scale military research study that examines their military spending habits, media usage, digital media consumption, advertising perception, shopping patterns, and post active duty plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of military personnel to elicit the most valuable and up-to-date military advertising insights available.
- Active Duty Military
- Veterans
- Reserve/Guard
- Active Military Families
- DoD Civilians
New from the blog
How to Market to Veterans
The military is a very special community, made up of 42 million military personnel and veterans worldwide and wielding $1.2T in spending power. This audience
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The military community in the United States is a close-knit one. Data shows that military service members and their families have close ties to the
How to Advertise your Brand During Military Appreciation Month
For decades, Refuel Agency has worked closely with the special Military + Veteran audience in the U.S., and we’re honored to share our expert tips on how