Military Explorer Series™
The Military Explorer Series™ is the only large-scale study of military personnel, their spouses, and veterans. Our extensive military market research reports include:
- Demographics
- Shopping Habits
- Insurance & Finance
- Media Usage
- Technology Usage
- Ad Perceptions

A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital military consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
About Our Military Explorer Series™
The Military Explorer™ is the only large-scale military research study that examines their military spending habits, media usage, digital media consumption, advertising perception, shopping patterns, and post active duty plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of military personnel to elicit the most valuable and up-to-date military advertising insights available.
- Active Duty Military
- Veterans
- Reserve/Guard
- Active Military Families
- DoD Civilians

New from the blog

[PRESS RELEASE] Refuel Agency and SheerID Join Forces on STRIVE Campaign for the Military
SANTA BARBARA, CA – May 10, 2022 – Refuel Agency and SheerID have long supported the military by enabling companies to run marketing programs that

Schick
Case StudySCHICK Refuel’s Smooth Connection with Military for Razor Sampling 0 + samples 0 military installations 0 samples per installation Target Military: 18-34yoActive-Duty Males Geo

[PRESS RELEASE] Veterans are Employed, Spending, and Active
SANTA BARBARA, CA. April 22, 2022 – A recent survey of Post 9/11 Veterans, ages 21-44, find they outpace the general market in spending power,