Gen Z Explorer Series™
The Gen Z Explorer Series™ takes a closer look at this unique generation’s worldview, lifestyle, and habits – and is a must-have resource for successful teen marketing campaigns. Our extensive Gen Z market research report includes:
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital teen consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keep our clients’ campaign performance strong.
About Our Gen Z Explorer Series™
The Gen Z Explorer Series™ is a large-scale, teen-focused study that examines their media usage, digital media consumption, advertising perception, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of teens to elicit the valuable and up-to-date teen insights and youth marketing trends.
New from the blog
After a pandemic that left no one unaffected, the back-to-school buzz this year is undeniable. Parents and kids alike are rearing to get back into
Cause issues and marketing have been more pervasive over the past few years. In many ways, 2020 accelerated the already-increasing trend toward cause marketing—and created
As a young and ever-shifting consumer segment, high school students present a moving target for marketers. Just when marketers seem to understand how to reach