Teen Gen Z Explorer Series™
The Gen Z Explorer Series™ takes a closer look at this unique generation’s worldview, lifestyle, and habits – and is a must-have resource for successful teen marketing campaigns. Our extensive Gen Z market research report includes:
- Demographics
- Generational Identity
- Shopping Habits
- Higher Education
- Media Consumption
- Ad Perceptions
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital teen consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keep our clients’ campaign performance strong.
About Our Gen Z Explorer Series™
The Gen Z Explorer Series™ is a large-scale, teen-focused study that examines their media usage, digital media consumption, advertising perception, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of teensto elicit the valuable and up-to-date teen insights and youth marketing trends.
New from the blog
Beyond Trends: How Gen Z Spending Habits Are Reshaping the Market
Forget everything you thought you knew about consumer loyalty – Gen Z is rewriting the rules with every purchase. Recognizing this trend, many brands are
Understanding Gen Z: Why Sustainable Marketing Is Essential for Modern Brands
Generation Z doesn’t just buy products; they invest in values. This digital-native cohort, acutely aware of global challenges, has fundamentally reshaped consumer expectations. What’s become
How Social Media Shapes Gen Z Shopping Habits: A Brand’s Guide
Social media is no longer just a platform for communication and entertainment; it profoundly influences Generation Z’s consumer behavior. For brands looking to effectively engage