Gen Z Explorer Series™
The Gen Z Explorer Series™ takes a closer look at this unique generation’s worldview, lifestyle, and habits – and is a must-have resource for successful teen marketing campaigns. Our extensive Gen Z market research report includes:
- Demographics
- Generational Identity
- Shopping Habits
- Higher Education
- Media Consumption
- Ad Perceptions
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital teen consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keep our clients’ campaign performance strong.
About Our Gen Z Explorer Series™
The Gen Z Explorer Series™ is a large-scale, teen-focused study that examines their media usage, digital media consumption, advertising perception, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of teens to elicit the valuable and up-to-date teen insights and youth marketing trends.
New from the blog
How to Reach Gen Z This Holiday Season
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone
How to Advertise to Parents (to Reach Teens)
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research.
10 Tips for Back-to-School Advertising Campaigns That Get Results
There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through