Teen Gen Z Explorer Series™
The Gen Z Explorer Series™ takes a closer look at this unique generation’s worldview, lifestyle, and habits – and is a must-have resource for successful teen marketing campaigns. Our extensive Gen Z market research report includes:
A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital teen consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keep our clients’ campaign performance strong.
About Our Gen Z Explorer Series™
The Gen Z Explorer Series™ is a large-scale, teen-focused study that examines their media usage, digital media consumption, advertising perception, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of teens to elicit the valuable and up-to-date teen insights and youth marketing trends.
New from the blog
3 Gen Z Marketing Trends to Watch in 2023
Pinpointing the right strategy to market to Gen Z digital natives can feel as fickle as ever-changing TikTok trends. In 2023, Gen Z marketing requires
Gen Z Marketing Trends 2023: A Field Guide for How to be Cool
Gen Z. The name alone exudes mystery – and anyone ever tasked with reaching this consumer audience may have faced the challenge of crafting campaigns
Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of