When launching a new flavor of Cup Noodles, Nissin Foods sought to create authentic brand connections with students on campus while differentiating themselves from other brands of instant noodles.
Our proprietary College Explorer Series™ revealed that over 80% of college undergrads pay the most attention fellow student recommendations for brands. For this reason, Refuel’s exclusive student ambassador strategies are imperative for targeting an undergrad audience.
Using our team of certified student ambassadors to encourage authentic brand connections, Refuel reached 200,000 students across 11 campuses nationwide. This campaign distributed over 16,000 samples and garnered 115,000 social impressions, successfully creating brand awareness and introducing the newly released flavor of noodles.
To accomplish authentic brand connections and create a buzz around the newly released flavor, Refuel enlisted our certified student ambassadors to host on-campus activities and be the face of social media sampling, giveaways, contests. This campaign was a glowing success, reaching 200,000 students across 11 campuses nationwide.