3 Gen Z Marketing Trends to Watch in 2023
Pinpointing the right strategy to market to Gen Z digital natives can feel as fickle as ever-changing TikTok trends. In 2023, Gen Z marketing requires more than just selling a…
Gen Z Marketing Trends 2023: A Field Guide for How to be Cool
Gen Z. The name alone exudes mystery – and anyone ever tasked with reaching this consumer audience may have faced the challenge of crafting campaigns that rise to the standard…
![Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]](https://www.refuelagency.com/wp-content/uploads/2022/10/Black-Friday-Gen-Z-768x438.jpg)
Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
How to Reach Gen Z This Holiday Season
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…
How to Advertise to Parents (to Reach Teens)
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
10 Tips for Back-to-School Advertising Campaigns That Get Results
There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through college-age are heading back to…
![5 Things Marketers Should Know About Teen Cause Marketing Campaigns [Download Included!]](https://www.refuelagency.com/wp-content/uploads/2021/04/Teen-Cause-Blog-768x357.jpg)
5 Things Marketers Should Know About Teen Cause Marketing Campaigns [Download Included!]
Cause issues and marketing have been more pervasive over the past few years. In many ways, 2020 accelerated the already-increasing trend toward cause marketing—and created an environment in which brands…