Gen Z. The name alone exudes mystery – and anyone ever tasked with reaching this consumer audience may have faced the challenge of crafting campaigns that rise to the standard…
![Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]](https://www.refuelagency.com/wp-content/uploads/2022/10/Black-Friday-Gen-Z-768x438.jpg)
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through college-age are heading back to…
![5 Things Marketers Should Know About Teen Cause Marketing Campaigns [Download Included!]](https://www.refuelagency.com/wp-content/uploads/2021/04/Teen-Cause-Blog-768x357.jpg)
Cause issues and marketing have been more pervasive over the past few years. In many ways, 2020 accelerated the already-increasing trend toward cause marketing—and created an environment in which brands…
As a young and ever-shifting consumer segment, high school students present a moving target for marketers. Just when marketers seem to understand how to reach this young demographic, their preferences…