![Your #1 Guide to Creating Authentic Black History Month Marketing Campaigns in 2023 [With Examples]](https://www.refuelagency.com/wp-content/uploads/2021/01/iStock-1045993746-e1611083523324-768x613.jpg)
Black History month is an annual recognition of the history, achievements, and influence of the Black community. And every February, brands and agencies across the United States launch marketing campaigns…
There’s one word that makes every marketer across sectors hold their breath: Recession. The word may as well be synonymous with “The Unknown”, as no two downturns are exactly alike,…
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
It’s no secret that brands tend to, by and large, ignore the Hispanic demographic as a potential market for their products. The Hispanic Marketing Council has found that a scant…
The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying power. But despite this consumer…
As the 2022 election grows closer, political advertisers are optimizing their campaign strategies. At almost 80 million strong, multicultural voters represent a third of constituents in the upcoming 2022 election. This is their…
The Black consumer audience in the U.S. is a vital pulse of culture, trendsetting, and innovation—and an important target audience for your brand. But knowing your target audience is one…