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The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall black spending power. Though Black consumers make up 14% of the total US population,…
The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
Your team has been preparing to launch your new product, service, or marketing campaign for weeks. You’ve finally created a marketing message that you hope will make an impression on your target audience. Your…