How to Reach the Hispanic Market on Social Media
Marketers often turn to social media to connect with their target audiences, and those looking to market to the Hispanic consumer audience are no different. Social media plays an integral…
3 Reasons to Include Local Media in Your Multicultural Marketing Strategy
If your brand hasn’t implemented a strategic plan for advertising to multicultural audiences, then you’re lagging behind the curve. The face of America is changing—Gen Z is the most multicultural…
6 Ways to Create Authentic and Engaging Hispanic Advertising Campaigns
The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying power. But despite this consumer…
101+ Marketing Statistics Every Marketer Should Know in 2021
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…
How Election 2020 Missed the Mark on Reaching Hispanic Voters
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing that we can all agree…
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How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…
African American Consumers Are Driving Change in These 3 Markets
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall black spending power. Though Black consumers make up 14% of the total US population,…