The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand…
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy…
The face of America is changing — Gen Z is the most multicultural generation to date. We’ve explained in a previous post why your general market message isn’t making the…
Your team has been preparing to launch your new product, service, or marketing campaign for weeks. You’ve finally created a marketing message that you hope will make an impression on your target audience. Your…