There’s one word that makes every marketer across sectors hold their breath: Recession. The word may as well be synonymous with “The Unknown”, as no two downturns are exactly alike,…
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
It’s no secret that brands tend to, by and large, ignore the Hispanic demographic as a potential market for their products. The Hispanic Marketing Council has found that a scant…
As we move through the primaries elections to the November 2022 general election (and beyond), we are seeing a major shift in minority group voting numbers. There are now an…
As we near the end of 2021, we wanted to take a few moments to look back at the influences we’ve seen shaping Hispanic marketing, and the trends we’re seeing…
The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying power. But despite this consumer…
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…