There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through college-age are heading back to…
![Read more about the article 5 Things Marketers Should Know About Teen Cause Marketing Campaigns [Download Included!]](https://www.refuelagency.com/wp-content/uploads/2021/04/Teen-Cause-Blog-768x357.jpg)
Cause issues and marketing have been more pervasive over the past few years. In many ways, 2020 accelerated the already-increasing trend toward cause marketing—and created an environment in which brands…
As a young and ever-shifting consumer segment, high school students present a moving target for marketers. Just when marketers seem to understand how to reach this young demographic, their preferences…
Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation lives and breathes in…
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles,…
![Read more about the article How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]](https://www.refuelagency.com/wp-content/uploads/2020/11/iStock-1064841594-e1604617499760-768x614.jpg)
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many…