Capturing Gen Z Amidst the TikTok Ban: A Multi-Platform Strategy
The clock is ticking for TikTok. Whether or not the app survives the current scrutiny, one thing is clear: marketers need a backup plan. And that plan needs to go…
Why You Should Include Gen Z Email Marketing in Your 2024 Strategy
In the dynamic landscape of Gen Z marketing, connecting with this tech-savvy and discerning audience requires innovative strategies. At Refuel Agency, we specialize in reaching and engaging Gen Z consumers,…
3 Gen Z Marketing Trends to Watch in 2023
Pinpointing the right strategy to market to Gen Z digital natives can feel as fickle as ever-changing TikTok trends. In 2023, Gen Z marketing requires more than just selling a…
Gen Z Marketing Trends 2023: A Field Guide for How to be Cool
Gen Z. The name alone exudes mystery – and anyone ever tasked with reaching this consumer audience may have faced the challenge of crafting campaigns that rise to the standard…
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Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
How to Reach Gen Z This Holiday Season
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…
How to Advertise to Parents (to Reach Teens)
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…