Ahold sought to drive military service members business into their Stop and Shop pharmacies.
Ahold saw tremendous opportunity when the Tricare Pharmacy Network announced they would no longer use CVS to fulfill prescriptions for military members and their dependents. Our extensive military newspaper partnerships and military-centered digital marketing network placed print and digital media ads geotargeted to military audiences located near Ahold pharmacy locations. This initiative drove a reported steady growth of Tricare prescription requests at a weekly rate of 35%.
By geo-targeting military service members and dependents near Ahold pharmacy locations, Refuel achieved 2.8 million impressions digitally and 274,000 impressions through print advertisements. The client reported that Tricare prescriptions from military audiences grew 35% weekly in all divisions.