Case-Study - DHSS Anti-Vaping | Teen Marketing | Refuel Agency

Delaware Health and Social Services Campaign to Snuff Out Teen Vaping


Delaware Health and Social Services




Teens / Gen Z

The Challenge

DHSS wanted to educate high school students on the dangers of vaping statewide in Delaware.

The Solution

As the industry experts on marketing to Gen Z, Refuel knows more than two-thirds of teens who see a mobile ad act on it. Because of this, our marketing created an engaging campaign targeted 1:1 to teens through channels where they are virtually hanging out.

Using our proprietary first party teen data to create an engaging 1:1 targeted digital solution, Refuel Agency drove a CTR lift of 105% between week 1 and week 9 with multiplatform advertisements.

site visits
0 kM+
video completions
0 %
CTR lift

The Results

By delivering ads via desktop, mobile, and video targeted to teens in Delaware, Refuel Agency was able to successful create awareness across the state. Week over week, this campaign netted positive results including over 10,000 site visits and 160,000 video completions.

About Client

Delaware’s Department of Health and Social Services (DHSS) is a government division dedicated to the improvement of the quality of life by promoting health and well-being and to assist in creating a better future for the people of Delaware.

Make An Impact With Your Cause Marketing Campaign

Media is a powerful way to inform, educate, and inspire. And at Refuel, we believe in the importance of educating our niche young audiences about the most important social impact causes of our time. Our proprietary research combined with our omni-channel solutions will place your campaigns in front of your target audience for repeat exposure and inspired action. Let us help you make an impact.  

Refuel your Campaign