Delaware Health and Social Services Campaign to Snuff Out Teen Vaping
Delaware Health and Social Services
Teens / Gen Z
DHSS wanted to educate high school students on the dangers of vaping statewide in Delaware.
As the industry experts on marketing to Gen Z, Refuel knows more than two-thirds of teens who see a mobile ad act on it. Because of this, our marketing created an engaging campaign targeted 1:1 to teens through channels where they are virtually hanging out.
Using our proprietary first party teen data to create an engaging 1:1 targeted digital solution, Refuel Agency drove a CTR lift of 105% between week 1 and week 9 with multiplatform advertisements.
By delivering ads via desktop, mobile, and video targeted to teens in Delaware, Refuel Agency was able to successful create awareness across the state. Week over week, this campaign netted positive results including over 10,000 site visits and 160,000 video completions.
Delaware’s Department of Health and Social Services (DHSS) is a government division dedicated to the improvement of the quality of life by promoting health and well-being and to assist in creating a better future for the people of Delaware.
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