beIN Sports sought to reach U.S. Hispanic audiences through traditional print media to advertise a culturally significant soccer match between Barcelona and Real Madrid.
With data from our proprietary Hispanic Explorer Series™, we know that nearly half of Hispanic audiences cite Hispanic newspapers as their most trusted source for advertising products and services. Additionally, more than one-third of those Hispanic consumers took the desired action of purchasing a product or service after viewing a printed ad. Using this data and our exclusive publication partnerships, Refuel was able to successfully market one of the most highly anticipated international soccer matches of the year.
Knowing that Refuel Agency has the corner on the market for Hispanic audiences, our multicultural marketing specialists used our extensive traditional media network to reach consumers. Our team deployed a 360° print campaign including USA Today and various local Hispanic newspapers to successfully market the soccer game to users across the United States and Puerto Rico. Using our exclusive advertising partnerships, we were able to create 13M impressions specifically to Hispanic audiences across 12 major markets.