Dell sought to drive laptop web sales to graduating seniors and incoming freshmen college students through a promotional sweepstakes campaign.
Refuel’s data and insights from our Teen Explorer Series™ shows that teens are more than 50% more likely to visit a website after viewing an out-of-home ad than the general population and nearly one-third of teens who have seen the ad mention it to a friend or family as a result.
With our national in-school media network, Refuel was able to poster over 500 schools with an engaging out-of-home advertisement. This campaign was extremely successful in creating brand impressions across the U.S.
Our Teen and Gen Z marketing experts used Refuel’s proprietary in-school media and out-of-home marketing strategies to create a successful brand awareness campaign. This initiative reached 70,000 students in over 500 high schools, culminating in 26 million campaign impressions.