Schick wanted to drive trial and future purchase of their Hydro Skin Comfort™ Sensitive Razor to the 18–34-year-old active-duty male military audience. As the leader in military marketing, Refuel knew just how to reach this unique and influential consumer. Through insights from our proprietary Military Explorer Series™, Refuel designed a program to strategically reach this audience as they enter on-base fitness facilities with a sample & coupon.
Refuel nationally distributed 30,000 Hydro Skin Comfort™ Sensitive Razors through military base fitness facilities. Hand-to-hand sample delivery took place at each facilities’ ID check point, where active duty is required to sign into the facility. The sample distribution location also included a take one coupon and counter signage about the razor and the sampling program.