Emirates Airlines sought to target Asian Indians in the U.S. to market their airlines as the premier choice for frequent international flights.
Refuel’s comprehensive three-month digital campaign focused on creative media executions nationally, as well as strategically targeting Indian passengers in Emirates’ ten U.S. Gateways. Our multicultural audience marketing experts incorporated video and digital strategies into the campaign, including standard and high impact mobile interstitials and half page ads.
Refuel Agency is the industry’s multicultural audience leader in 1:1 targeted comprehensive digital advertisement campaigns. Mobile interstitial ads in this campaign had a CTR of 2-3% and banner ads performed better than twice the industry average.