On campus media, owned OOH
Trojan Brand Condoms sought to create awareness around healthy sexual relationships and to sign a pledge committing to acquiring consent. Refuel’s exclusive College Explorer Series™ revealed that more than two-thirds of college students look at on-campus out-of-home advertising, and half of all students who viewed strategically placed ads researched the product further.
Across 24 college campuses, more than two-thirds of students who saw the ad were likely to tell a friend about the campaign. 86% of students who viewed the media stated that they believed it would cause students to change their behavior.
Our college and undergraduate marketing teams have an extensive network of on campus out-of-home assets nationwide, allowing Refuel to create a far-reaching campaign. With strategically placed advertisements and audience-specific call-to-actions, Refuel created a positive influence driving students to spread the message through social media posts, hashtags, and site visits.