Bring Change to Mind sought to bring their message about the importance of mental health. The Gen Z generation is seeing an increasing number of mental health issues and depression, and Bring Change to Mind wanted to encourage undeclared underclassmen to consider a career in mental health.
Refuel’s exclusive College Explorer Series™ revealed that more than two-thirds of college students look at on-campus out-of-home advertising, and half of all students who viewed strategically placed ads researched the product further.
We targeted on-campus media placements in dorms to speak directly to new students and underclassmen. Campuses were chosen by markets that had the greatest need for additional mental health workers.
We provided 200 on-campus dorm ad units on over 30 campuses.