Case Study

Targeted Prom Dress Campaign Quickly Reaches Teens Nationally

high schools
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High School Females Preparing for the Prom






High School In-School Media Network


The online prom “superstore,”, sought to boost online sales using PromGirl teen marketing during the spring prom season for high school junior and senior girls.

With insights from our Teen and Gen Z Explorer Series™, Refuel knows that teens are 50% more likely than the general public to research a product they’ve seen marketed through out-of-home media. Nearly three-quarters of teens in high schools view the ads on bulletin boards on average 1.5x daily. That places brands front and center in the lives of their Gen Z consumers, in the place where they spend the most of their time.

Using our unique proprietary in-school, out-of-home-media, Refuel achieved over 250 million total impressions across nearly 1400 high schools with more than 1200 enrolled teens nationally.

What started out as a local campaign in 56 New Jersey high schools quickly grew into a large-scale blitz to boost PromGirl’s online sales. Refuel Agency’s proprietary in-school, out-of-home network successfully marketed the online dress giant by driving teens to visit the website listed on the advertisement on our media boards. The high level of success achieved by these campaigns has earned Refuel the privilege of marketing PromGirl’s campaigns on a year after year basis.

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