Mental Health Awareness
On Campus OOH, Digital
Face the Issue sought to support their mission to break the stigma and resulting silence that surrounds a wide range of mental health issues by promoting healthy, productive conversations about mental health awareness.
Refuel’s exclusive College Explorer Series™ revealed that more than two-thirds of college students look at on-campus out-of-home advertising, and half of all students who viewed strategically placed ads researched the product further.
Refuel Agency partnered with Face the Issue in an integrated brand awareness campaign. This campaign had a presence in 55 schools and delivered over 17M impressions across digital and Out-of-Home platforms.
Our college and undergraduate marketing teams have an extensive network of on campus out-of-home assets nationwide, allowing Refuel to create a far-reaching campaign. We provided digital and social solutions by utilizing Instagram, YouTube, digital display, and pre-roll tactics.