Case Study
P&G - OLD SPICE

Old Spice Long-Term Awareness Campaign Reaches Teen Athletes

high schools
0
campaign run
0 yrs
increase in sales
0 %

Target

High School Football Players

Geo

National

Industry

Consumer Goods

Solutions

In-school sampling and promotions

Results

Old Spice sought to create a teen male deodorant sampling program for brand awareness.

Our industry-leading experiential marketing experts designed and deployed a national sampling promotion at 10000 high schools using knowledge and data from our proprietary Gen Z Explorer Series™.

This extremely successful, award-winning campaign reached 10,000 high schools and drove an 81% increase in Old Spice purchases and elevated into a national award for defensive high school football players and their coaches.

With our extensive experiential marketing experience, Refuel marketing experts created an immensely successful, award-winning campaign that ran for 10 years nationally. Our team ran an annual sampling promotion consisting of branded football-themes materials, gears and awards which drove increase in trial and purchases across the U.S.

old spice advertising

Refuel your Campaign