Purchasing Power sought to drive more government employee registrations and to increase brand awareness for services.
Using proprietary data from our Military Explorer Series™, our team of experts used cross device display ads paired with experiential marketing to precisely target specific markets with a higher probability of enrollment.
Our marketing experts deployed a hyper-focused and comprehensive approach to increase site visits and registrations with strategically placed on-base media, wrapped vehicles, and campaign sweepstakes. Additionally, the campaign was supported by audience and geo-specific digital media advertisements to reinforce messaging to the targeted audience.
As industry experts, Refuel Agency curated a successful comprehensive marketing strategy created to reach Federal Government Employees, during which our team of experts achieved 48,000 experiential impressions, 1.8 million on-base out-of-home impressions, and 2.8 million digital impressions. Additionally, our efficient strategy was able to decrease the client’s cost per acquisition over 200x.