The Spending Habits of College Students: A Marketer’s Guide
College students in the US are at a pivotal point in their journey as budding individuals. Often still funded by parents (but starting to earn their own incomes), they are…
The Out-of-Home Advantage: Multicultural Marketing in 2023
There’s one thing we know to be true: achieving campaign results with your target audience simply won’t happen with a mass-market strategy. If your brand or agency is focusing on multicultural…
How to Advertise to Greek Life: Marketing to Sororities and Fraternities On-Campus
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…
4 Secrets You Didn’t Know About U.S. Army Advertising
The military is a very special community, made up of 42 million military personnel worldwide and wielding $1.2T in spending power. And after having worked with the military community for…
Your Hispanic Marketing Agency’s Superpower: Media Buyers
As Hispanic marketing agencies know, the U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 66 million consumers with over $2 trillion in buying…
3 Key Insights to Help You Advertise to Young Male Consumers
While women may be the first group of people that come to mind when you think “shopping”, smart advertisers know that women are not the only ones making significant purchasing…
3 Tips to Run an On-Campus Product Sampling Campaign
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…
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