The Black consumer audience in the U.S. is a vital pulse of culture, trendsetting, and innovation—and an important target audience for your brand. But knowing your target audience is one…
![Read more about the article [PRESS RELEASE] Refuel Agency and SheerID Join Forces on STRIVE Campaign for the Military](https://www.refuelagency.com/wp-content/uploads/2020/02/home_page_sec_1_bg_m-768x432.jpg)
SANTA BARBARA, CA – May 10, 2022 – Refuel Agency and SheerID have long supported the military by enabling companies to run marketing programs that honor and engage with Military,…
As we move through the primaries elections to the November 2022 general election (and beyond), we are seeing a major shift in minority group voting numbers. There are now an…
![Read more about the article [PRESS RELEASE] Veterans are Employed, Spending, and Active](https://www.refuelagency.com/wp-content/uploads/2022/04/Veteran-survey-results-2022-768x512.jpg)
SANTA BARBARA, CA. April 22, 2022 - A recent survey of Post 9/11 Veterans, ages 21-44, find they outpace the general market in spending power, employment and purchasing. Refuel Agency,…
You know it as well as we do: Cause marketing has been shaking up the industry. From give-back campaigns to awareness initiatives, cause marketing has touched every sector—leaving no one…
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…
The face of America is changing—Gen Z is the most multicultural generation to date. Once upon a time, general market marketing campaigns were the norm. They aimed to reach as…