The military community in the United States is a close-knit one. Data shows that military service members and their families have close ties to the military community—which can make the…
If your brand hasn’t implemented a strategic plan for advertising to multicultural audiences, then you’re lagging behind the curve. The face of America is changing—Gen Z is the most multicultural…
Why Cause Marketing Still Matters Cause marketing is no longer a niche tactic. For many brands, it is now a core part of how they show up in the world.…
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
Unsplash @kattyukawa While cause marketing used to be a niche form of marketing primarily thought of in relation to nonprofits and NGOs, it has now fully entered the spotlight. Brands…
There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through college-age are heading back to…
College students and university students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield…