The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying power. But despite this consumer…
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Cause issues and marketing have been more pervasive over the past few years. In many ways, 2020 accelerated the already-increasing trend toward cause marketing—and created an environment in which brands…
As a young and ever-shifting consumer segment, high school students present a moving target for marketers. Just when marketers seem to understand how to reach this young demographic, their preferences…
The United States military community is a thriving pulse of our country -- these are the men and women who dedicate their lives to serving our country and keeping us…
Today’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win them over. They need to…
Cause marketing was on the rise prior to the pandemic, as consumers increased their expectations for brand transparency, sustainability, fair treatment, and standing up for their beliefs -- but in…
At Refuel Agency, we invest in our proprietary research to discover what makes our audiences tick—what their lives are like, how they consume media, what they believe, and what they…