SANTA BARBARA, CA – May 10, 2022 – Refuel Agency and SheerID have long supported the military by enabling companies to run marketing programs that honor and engage with Military, Veterans, and their families. Many of these brands are launching special campaigns in May to celebrate military appreciation month and reward this community for their contributions to our society.  

Refuel Agency and SheerID wanted to amplify these efforts, and knowing there is strength in numbers, we formed the STRIVE Brand Coalition, a group of 15 leading brands who share our high regard for military service. Together we are launching the STRIVE campaign—a program that gives back to the military through special offers and donations to the men and women in the armed forces. SheerID and Refuel are also making it easy for brands to join our efforts if they don’t already have a military offer. 

What is STRIVE for the Military? 

SheerID is encouraging companies to reward the military with exclusive offers by offering the following incentives to any brand that launches their campaign by May 31, 2022: 

SheerID is also participating in the Team Red White and Blue (RWB) military appreciation month program by donating 10% of revenue for new military program sales during the month of May. 

“It’s an honor to support Team Red, White & Blue and their mission to provide health and wellness services to the men and women that served our country,” said Jake Weatherly, CEO of SheerID. “The SheerID platform makes it easy and secure for brands to recognize members of the military with special offers and rewards. This program gives us another exciting way to show our heartfelt recognition and admiration.” 

In addition, SheerID and Refuel Agency are hosting a Summer Kick-Off Event at the Fort Bragg military base in Fayetteville, NC on May 26. During this event, the STRIVE Military Brand Coalition will provide more than $10,000 in giveaways for active duty, spouse, dependents, DOD Civilians, and retirees. Participating brands include Nike, CheapCaribbean, Bass Pro Shops, Bang Energy, Gainful, TIDAL, Speedway Motorsports, Princess Cruises, P.volve, PODS, GEICO Military, T-Mobile, Oakley Standard Issue, and Generation Tux

Give Back to the Military with STRIVE 

While May presents a special opportunity to give back to the 33 million active duty, reservists, veterans, and dependents in the US, we believe it is always important to support these brave heroes. With $1.2 trillion in purchasing power, this group is also a lucrative one to engage, and STRIVE aims to help brands effectively reach the military community. 

Liz Carmo, VP Military Market at Refuel Agency is enthusiastic about the upcoming event: “As the leading military marketing agency, Refuel is committed to showing ongoing support and giving back to the community. STRIVE is one small way we can show our appreciation.” 

So, please join us during the STRIVE Campaign! If you know others who are interested in supporting the military this month and beyond, please share information about STRIVE. Next, the STRIVE Brand Coalition will be gearing up for Veteran’s Day. 

Learn More About Marketing to the Military 

Refuel Agency is the largest provider of Media + Marketing services for brands and agencies to reach military, teen, college and multicultural audiences. To learn how brands can authentically reach military consumers, visit Refuel Your Cause

SheerID has helped launch more than 500 military campaigns in the past 10 years and can support you in engaging this community with exclusive offers. If you want to learn more about launching a military campaign, reach out. 

About Refuel Agency 
Refuel Agency is the largest provider of Media + Marketing services for brands and agencies to reach military, teen, college and multicultural audiences. Refuel is the agency for agencies and for over 35 years has worked with almost half of all Fortune 500 companies, as well as most top 100 agencies and hundreds of boutique agencies. Refuel is headquartered in Santa Barbara with offices in New York, Los Angeles and Princeton. 

Christina O'Toole

Christina is a data-driven, full stack marketer with over 20 years success leading marketing in technology, higher ed and publishing industries. Christina has developed hundreds of marketing campaigns and built all facets of programs including lifecycle journeys, creative direction and lead generation. She now heads corporate marketing at Refuel Agency.