The sheer number of marketing channels available to reach customers today makes tracking your customer’s buyer journey a challenging task. That’s where an omnichannel marketing strategy comes into play – a strategy…
Marketers for small advertising agencies can envy the larger budgets of their competitors. But borrowing marketing tactics isn’t just about budget and resources. Derek White, CEO of Refuel Agency, shared in…
Brands crafting on campus marketing campaigns to reach college students in the fall have their foot between the gas and the brakes right now as we are all slowly peeking our…
The media and marketing industry can be a tough road, one littered with the many companies that have not met the challenge. We thought we’d take a few minutes to…
Gen Z is gearing up to be the largest consumer audience at 151.1B, wielding over $265.6B in collective spending power. And if your brand hasn’t already invested in learning Gen Z consumer habits, now is more important of a time to…
Your team has been preparing to launch your new product, service, or marketing campaign for weeks. You’ve finally created a marketing message that you hope will make an impression on your target audience. Your…
From virtual tours to delayed admission: how coronavirus impacts students Princeton, NJ – March survey results by Thinking Cap Agency, a media partner for university enrollment marketing and Refuel's sister agency, show…